The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content and distribution decisions that will result in the highest possible return on investment. Luckily, demand data can aid in this process by providing insights on how popular a show is and how it is performing in a region. A good example to illustrate the points is "The Blacklist".
By examining the demand data for the show "The Blacklist" in India in March 2024, you can gauge its popularity in the Indian market and use this information to aid in content valuation. The show's demand is reported to be 6.3 times the audience demand of the average TV series in India, making it a highly popular show. This data can be useful in determining the baseline value of this title and how much the show is worth in the Indian market. Additionally, it shows that the show has increasing demand, which may make it a good acquisition target.
The audience affinity data for "The Blacklist" in India shows that viewers who like this show may also be interested in watching other TV shows such as "Rick And Morty", "The Mandalorian", "Family Guy", "Star Trek: Picard", and "Futurama". This information can help you make better-informed decisions about what other content to acquire or produce that overlaps with the same viewer preferences.
The Parrot pulse report for "The Blacklist" also provides valuable insights about the show's global performance across six dimensions. Travelability, Longevity, Momentum, Franchisability, and Reach metrics showcase that this show has exceptional performance across all these categories. This provides information to understand the show's potential for international distribution, untapped franchise opportunities that can be explored, and how the show can connect with a global audience.
Comparing the show's performance on a rolling year basis and the last 30 days reveals an interesting insight for programming decisions. It shows a 35.4% increase in demand in the last 30 days; however, the average demand has decreased in comparison to the last year. Such trends can be critical information to decide programming strategies for this title or suggest a price point for monetization.
Lastly, examining the top 10 global markets where "The Blacklist" has the most in-demand viewership over the last 30 days, provides an overview of the international performance of this show. The insights can provide information about potential areas of growth, where the show's popularity is high, or suggest an area of focus for future marketing and distribution efforts.
In a nutshell, the demand data points for "The Blacklist" in India can be used to aid in content valuation, acquisition, distribution, and programming decisions for entertainment executives. It can be used to understand the potential market for this show and whether it is worth investing in this title. Also, used to understand its affinity to audiences and potential franchise and international distribution opportunities. Additionally, it can help inform decisions on potential content acquisition, programming, and pricing.
The Blacklist's travelability to India in the last 30 days is 39%, which means that the audience demand for The Blacklist is 39% of the demand in its country of origin, United States. Click through to another market to discover how well The Blacklist travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Blacklist is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Blacklist, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for The Blacklist in India. We provide our partners with essential media industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.