The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be used to make more informed decisions in various aspects of content development, acquisition, distribution, and programming. This is where Parrot Analytics' content valuation system based on audience demand data becomes crucial.
Let's take the example of "The Continental: From The World Of John Wick" for the month of October 2023 in India to illustrate how demand data can help inform decision making. With 12 times the audience demand of the average show in India over the last 30 days, the demand for "The Continental: From The World Of John Wick" is exceptional. This information can be used to value the content and assess its potential worth to a platform.
Additionally, we can look at the show's demand trajectory over time to gauge its current performance. The demand for "The Continental: From The World Of John Wick" has increased recently from 6 times the average over the last 90 days to 12 times the average over the last 30 days, indicating a growing popularity. Still, it's crucial to note that the show dropped in its rank by 121 spots during October in India, and audience demand for it decreased by 61.0%. These metrics can be used for programming decisions such as when to air or release new episodes.
Genre comparisons can also help. For instance, "The Continental: From The World Of John Wick" ranks at the 99.4th percentile in the crime genre in India, indicating a comparatively higher demand than 99.4% of all crime titles in India. Insights such as this can help content buyers when deciding which shows or titles to acquire or finance.
It's important to understand which other titles are driving the audience to watch "The Continental: From The World Of John Wick." This show's fans particularly love "Gen V," "Loki," "Foundation," "The Wheel Of Time," "The Walking Dead: Daryl Dixon," "Secret Invasion," "Special Ops: Lioness," "Rick And Morty," and "Invasion." These insights can help with programming decisions such as scheduling shows around popular titles that appeal to similar audiences before or after said titles.
Moreover, the Parrot Pulse report offers valuable insight into the global performance of the show, indicating that audience demand is good worldwide, with outstanding travelability. However, franchisability is poor, and reach is okay. The 53% demand for "The Continental: From The World Of John Wick" in India compared to its home market, the United States, can also inform the decision-making process of content distribution globally.
It's also noteworthy to compare performance across time frames. For instance, "The Continental: From The World Of John Wick" had a peak demand of 17.5 times the average over the course of one year but peaked at 18.4 times the average in the last 30 days. This 4.8% increase is a positive indication of the show's growing popularity.
Lastly, examining the top 10 global markets where "The Continental: From The World Of John Wick" is most in-demand over the last 30 days can uncover potential distribution opportunities, regions, and markets where there might be untapped audience demand. In each of these markets, the show outperforms the demand of the average TV show by a substantial margin, indicating that there are ample opportunities available to expand its reach and grow the show's overall appeal beyond its home market potentially.
The Continental: From The World Of John Wick's travelability to India in the last 30 days is 35%, which means that the audience demand for The Continental: From The World Of John Wick is 35% of the demand in its country of origin, United States. Click through to another market to discover how well The Continental: From The World Of John Wick travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Continental: From The World Of John Wick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Continental: From The World Of John Wick, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on Dec. 5, 2023, 1:03 p.m. PST using global television demand data from Parrot Analytics for The Continental: From The World Of John Wick in India. We provide our partners with essential television industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.