The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be used to make more informed decisions in various aspects of content development, acquisition, distribution, and programming. This is where Parrot Analytics' content valuation system based on audience demand data becomes crucial.
Let's take the example of "The Continental: From The World Of John Wick" for the month of October 2023 in India to illustrate how demand data can help inform decision making. With 12 times the audience demand of the average show in India over the last 30 days, the demand for "The Continental: From The World Of John Wick" is exceptional. This information can be used to value the content and assess its potential worth to a platform.
Additionally, we can look at the show's demand trajectory over time to gauge its current performance. The demand for "The Continental: From The World Of John Wick" has increased recently from 6 times the average over the last 90 days to 12 times the average over the last 30 days, indicating a growing popularity. Still, it's crucial to note that the show dropped in its rank by 121 spots during October in India, and audience demand for it decreased by 61.0%. These metrics can be used for programming decisions such as when to air or release new episodes.
Genre comparisons can also help. For instance, "The Continental: From The World Of John Wick" ranks at the 99.4th percentile in the crime genre in India, indicating a comparatively higher demand than 99.4% of all crime titles in India. Insights such as this can help content buyers when deciding which shows or titles to acquire or finance.
It's important to understand which other titles are driving the audience to watch "The Continental: From The World Of John Wick." This show's fans particularly love "Gen V," "Loki," "Foundation," "The Wheel Of Time," "The Walking Dead: Daryl Dixon," "Secret Invasion," "Special Ops: Lioness," "Rick And Morty," and "Invasion." These insights can help with programming decisions such as scheduling shows around popular titles that appeal to similar audiences before or after said titles.
Moreover, the Parrot Pulse report offers valuable insight into the global performance of the show, indicating that audience demand is good worldwide, with outstanding travelability. However, franchisability is poor, and reach is okay. The 53% demand for "The Continental: From The World Of John Wick" in India compared to its home market, the United States, can also inform the decision-making process of content distribution globally.
It's also noteworthy to compare performance across time frames. For instance, "The Continental: From The World Of John Wick" had a peak demand of 17.5 times the average over the course of one year but peaked at 18.4 times the average in the last 30 days. This 4.8% increase is a positive indication of the show's growing popularity.
Lastly, examining the top 10 global markets where "The Continental: From The World Of John Wick" is most in-demand over the last 30 days can uncover potential distribution opportunities, regions, and markets where there might be untapped audience demand. In each of these markets, the show outperforms the demand of the average TV show by a substantial margin, indicating that there are ample opportunities available to expand its reach and grow the show's overall appeal beyond its home market potentially.
The Continental: From The World Of John Wick's travelability to India in the last 30 days is 35%, which means that the audience demand for The Continental: From The World Of John Wick is 35% of the demand in its country of origin, United States. Click through to another market to discover how well The Continental: From The World Of John Wick travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Peacock, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Continental: From The World Of John Wick.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Continental: From The World Of John Wick from partners like Peacock.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Continental: From The World Of John Wick? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Peacock to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from Peacock by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Continental: From The World Of John Wick. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Peacock to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Continental: From The World Of John Wick), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Continental: From The World Of John Wick, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Continental: From The World Of John Wick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Continental: From The World Of John Wick, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on Dec. 5, 2023, 1:03 p.m. PST using global television demand data from Parrot Analytics for The Continental: From The World Of John Wick in India. We provide our partners with essential television industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
