The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, access to demand data is critical to making informed decisions about whether to produce or acquire content, distribute content, or make programming decisions. In this context, let's consider how demand data can guide decision-making using "The Dude Perfect Show" as an example.
One way demand data can be useful is for content valuation. It can help executives quantify the platform-specific marginal revenue contribution, determine how much to spend on producing the content, or assess a TV series' ability to drive subscriptions and mitigate churn. The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. With 3.6 times the audience demand of the average show in India over the last 30 days, "The Dude Perfect Show" has good demand, which is valuable information for assessing its worth.
Another way demand data can help is by analyzing content globally. We can see that this show outperforms the demand of the average TV show in all the top 10 global markets where it is most in-demand over the last 30 days. In addition, we can use it to map local whitespaces and quantify taste clusters within a specific region and use this information to adjust a content strategy.
Demand data can also inform scalable concept testing by revealing what elements of existing content fans like the most and informing production decisions. For example, analyzing the metadata around shows that fans of "The Dude Perfect Show" also watch like "South Park", "The Daily Show", and "NCIS: Los Angeles" provides insights into what genres and themes are resonating with the audience.
Finally, as an entertainment executive, you may want to make decisions about supply and demand. Demand data can help answer questions such as what type(s) of content exhibit opportunities to produce or acquire, what content is most popular in specific markets, and where to focus marketing spend to maximize ROI.
"The Dude Perfect Show" in India has seen a recent increase in demand in March 2024, with demand spiking in the latter half of that month. Although the show has ended, it remains an asset, and its demand data can provide valuable insights into how to maximize its potential. By examining its demand data in India and globally, executives can assess whether it is worth investing in a spin-off or franchise, whether to license the content in other markets, or how to better market it to its dedicated but small fandom or widen its appeal to attract new subscribers to a platform.
The Dude Perfect Show's travelability to India in the last 30 days is 37%, which means that the audience demand for The Dude Perfect Show is 37% of the demand in its country of origin, United States. Click through to another market to discover how well The Dude Perfect Show travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Dude Perfect Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nickelodeon by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s The Dude Perfect Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dude Perfect Show, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Comedy Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for The Dude Perfect Show in India. We provide our partners with valuable entertainment industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.