The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "The Gilded Age" in India can help entertainment executives in India make more informed decisions when it comes to content acquisition, distribution, and programming.
One way to use the demand data is to evaluate the content valuation of "The Gilded Age." By using the Parrot Analytics content valuation system, which is based on demand data, the executives can estimate the dollar value contribution of the series to any platform in India. They can obtain answers to important questions such as how much the series is worth, how much of its value is being driven by demand for one of its stars, and how the series can be considered a strategic asset for a streaming platform. The executives can also assess the show's ability to drive subscriptions and mitigate churn and quantify its platform-specific marginal revenue contribution and how it drives engagement across the rest of the catalog.
Another way to use the demand data for "The Gilded Age" is to analyze the performance of the show compared to the market average and its competitors. For instance, with 3.2 times the audience demand of the average show in India over the last 30 days, "The Gilded Age" looks promising. It is also noteworthy that only 8.6% of all TV shows have this level of demand. However, compared to its demand of 3.5 times the average over the last 90 days, demand for the show has been decreasing recently. This information can be used to make informed decisions on content acquisition or programming strategy.
Another important aspect of the demand data is the information on how the show is doing in different markets across the world. For instance, by examining the top 10 global markets where "The Gilded Age" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. The United States is the series' number one market globally, with outstanding audience demand of 15.3x. Canada follows in second place, where demand is also outstanding. The show's outstanding demand in other global markets such as Australia, the UK, Russia, China, France, the Netherlands, and Spain also presents opportunities for distribution and acquisition.
Furthermore, the show's performance metrics such as travelability, momentum, longevity, franchisability, and reach provide executives with insights into how "The Gilded Age" is resonating with different audiences and territories. For example, the series' travelability is outstanding, which means that it has high international demand relative to its home market. Its franchisability potential is also good, suggesting possibilities of spin-offs or franchises. The show's momentum is likewise exceptional, with a remarkable pace of growth.
To summarize, the demand data for "The Gilded Age" in India highlights specific insights that entertainment executives can use when making content acquisition, distribution, or programming decisions. Additionally, the demand data provides valuable information for content valuation, market performance analysis, and insights into the audience's tastes and preferences in India, the US, and other regions around the world.
The Gilded Age's travelability to India in the last 30 days is 14%, which means that the audience demand for The Gilded Age is 14% of the demand in its country of origin, United States. Click through to another market to discover how well The Gilded Age travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Gilded Age is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Gilded Age, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for The Gilded Age in India. We provide our partners with comprehensive OTT workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.