The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one can use demand data to make more informed decisions about content acquisition, programming, distribution, and valuation. Taking the example of "The Good Doctor" in February 2024 in India, we can see that the show has good demand, with audience demand being 6.7 times higher than the average show in India over the last 30 days. Understanding audience demand helps executives assess the content's value and better determine how much to spend on it in financial terms.
Through using Parrot Analytics' content valuation system, executives can determine the platform-specific marginal revenue contribution of a title to the overall catalog, assess the show's ability to drive subscriptions and mitigate churn, calculate the return on investment (ROI) of a specific title for any given platform, and value the content to streaming platforms. Additionally, executives can gain insights into competitive benchmarking, mapping local whitespaces, assessing opportunities for supply and demand, and identifying undiscovered markets to increase the show's outreach.
Further, executives can use demand data to optimize release strategy, pricing, and pre-release marketing campaigns. Gathering data about the show's travelability enables executives to identify the best content for global expansion and allocate funds to maximize future content investments. Franchisability can inform decisions for monetizing IP through spin-offs or franchises.
From "The Good Doctor" analysis, we can also see that the show has exceptional demand in the global entertainment market, with remarkable travelability and longevity. It has an outstanding momentum, and the potential for franchisability and reach is exceptional. Nonetheless, comparing the performance of "The Good Doctor" for a year with its performance in the last 30 days, we see that its demand has decreased by 30.5%. As such, using demand data, executives can assess if a show's popularity is increasing or decreasing and make decisions accordingly.
Finally, demand data can help answer critical questions that entertainment executives may have, such as how popular a show is relative to the market average, which platforms to target for distribution of content, what genres are resonating most with an audience, and even which talent or partnerships can expand market outreach, amongst other insights.
The Good Doctor's travelability to India in the last 30 days is 41%, which means that the audience demand for The Good Doctor is 41% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Doctor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Good Doctor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Doctor, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 7:08 a.m. PST using demand analytics from Parrot Analytics for The Good Doctor in India. We provide our partners with comprehensive TV capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.