The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be challenging to make informed content decisions. However, demand data can be used to help you understand your audiences and the TV shows that resonate with them, giving you the tools to make informed content decisions. Let's look at an analysis of "The Haunting Of Hill House" for the month of February 2024 in India, which Parrot Analytics' proprietary demand data has provided.
Firstly, understanding the demand for a show is crucial in making content or acquisition decisions. In this case, "The Haunting Of Hill House" has 3.1 times the audience demand of the average show in India over the last 30 days. Moreover, only 8.6% of all TV shows have this level of demand, making this show an attractive prospect to acquire.
Additionally, the show's performance in rankings and genres in the specific market you're targeting may help you make distribution or programming decisions. Comparing the show's demand for the last 90 days and 30 days provides insight into trends in demand. For "The Haunting Of Hill House," its demand of 3.2 times the average over the last 90 days has been decreasing recently, while it has increased by 2.9% during February in India. This reveals a dynamic distribution strategy will be needed to satisfy audience demand.
Further, analyzing the show's performance in specific markets can help to identify areas of opportunity. "The Haunting Of Hill House" performed exceptionally well in its origin market, the United States, but had good demand in India. On a rolling year basis, the show had average demand four times higher than the title average, but in the last 30 days, demand has decreased to 3.1 times the title average. Comparing this information on a regular basis can help you adjust your content acquisition strategies according to the audience demand trends.
Furthermore, understanding a show's travelability - its international demand relative to its home market - can help you understand its global performance, which is valuable if you are looking to expand into new regions. In this case for "The Haunting of Hill House," its outstanding demand globally indicates it can travel well.
Lastly, affinity analysis based on audience demands for shows similar to "The Haunting Of Hill House," such as "Stranger Things," "What We Do In The Shadows," and "The Haunting Of Bly Manor," can help you identify common themes and characteristics that are popular with audiences, which you can replicate throughout your content slate.
In summary, demand data, such as that provided by Parrot Analytics, can help you make more informed content, acquisition, distribution, and programming decisions. Using the example of "The Haunting of Hill House" above, it is evident that by analyzing the different aspects of audience demand, you can get a more detailed understanding of how well a show is performing in a particular market or globally and the strategies you can use to take advantage of the opportunity. Additionally, demand data can also help you identify and understand audiences' tastes, aid in franchise development, and identify under-monetized titles that serve as an opportunity for content distribution. Content valuation uses demand data to value content, and that can help answer questions related to a TV show's worth, its value to a streaming platform, and its ability to drive subscriptions or reduce churn.
The Haunting Of Hill House's travelability to India in the last 30 days is 45%, which means that the audience demand for The Haunting Of Hill House is 45% of the demand in its country of origin, United States. Click through to another market to discover how well The Haunting Of Hill House travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Haunting Of Hill House is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Haunting Of Hill House, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 7:10 a.m. PST using demand datasets from Parrot Analytics for The Haunting Of Hill House in India. We provide our partners with valuable content expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.