The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help make informed decisions about content acquisition, distribution, and programming. For instance, the Parrot Analytics' content valuation system uses global content demand and supply to determine the dollar value contribution of any title to any platform in any region. Using this system, you can assess a TV series' ability to drive subscriptions and mitigate churn, estimate the value of a content library to a platform over time, quantify the platform-specific marginal revenue contribution of content, and calculate the return on investment of a specific title.
In this example, "The Loud House" is a TV series with 2.1 times the audience demand of the average show in India over the last 30 days, indicating good demand. By comparing its demand of 1.5 times the average over the last 90 days, it shows that the demand for this show has been increasing recently. Furthermore, it ranks at the 97.1th percentile in the comedy genre in India for the month of December.
Using the Parrot Pulse, you can evaluate the show's global performance based on six dimensions, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. The data show that its demand in India is 8% of that in the United States, the show's home country. Its travelability is outstanding, suggesting its potential to perform well in international markets. Moreover, its longevity, momentum, franchisability, and reach are good or outstanding, indicating its potential as a valuable asset for acquisition and programming decisions.
As an entertainment executive, "The Loud House"'s performance across various metrics offers valuable insights into content decisions concerning supply and demand, pricing, release strategy, and franchise development. You can also consider the show's performance in various global markets, where it outperforms the demand for an average TV show. Furthermore, you can use demand data to better understand an audience's tastes and preferences, discover under-monetized titles, and benchmark content against other market titles.
Overall, understanding audience demand using a system like Parrot Analytics' content valuation can help inform content decisions and ultimately lead to more successful programming and profitable acquisitions.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s The Loud House is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Loud House, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for The Loud House in India. We provide our partners with meaningful television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.