The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is critical in helping make decisions regarding content and programming of a television platform. By examining the demand for a show like "The Night Agent," executives can gain valuable insight into the popularity and potential success of a series.
Firstly, demand data can inform content valuation to help in making accurate decisions about how much to spend on content. Knowing the current level of demand for "The Night Agent" in India, executives can quantify its intrinsic value to their platform. For instance, using Parrot Analytics' content valuation system, they can estimate the dollar value contribution of the show to their platform in India, aiding in making informed acquisition decisions.
Demand data also offers insight into a show's performance, and the ability to drive subscriber retention and acquisition. By evaluating the show's demand aggregate, executives can determine the number of fans who watch the program. Studying the declining demand for the program in India, they would need to assess the decline in subscription or acquisition, allowing them to meaningfully recalibrate the program. They can use this data to identify trending shows, acquire more content in similar genres, and improve customer engagement and satisfaction.
Demand data also offers insights into travelability, longevity, momentum, franchise potential, and reach. The performance data of "The Night Agent" in Russia, Ukraine, and the United States, to mention a few countries, can guide executives to make purchasing decisions in those regions, especially if demand data suggests that the show has higher demand than those in those countries. Furthermore, they may decide to increase the prominence of "The Night Agent" in these markets, especially in countries like Russia where it is highly demanded.
Finally, offers an opportunity to optimize promotional strategies. Understanding the spike in mid-January in demand may provide insights into the effectiveness of their advertising campaigns. Through studying the audience for similar shows as "The Night Agent," such as "The Last of Us" and "The Mandalorian," executives can refine their offerings and promotions effectively to attract new subscribers.
In conclusion, by focusing on the demand data for shows, entertainment executives can gain valuable insights into the performance of a TV series like "The Night Agent", enabling them to make more informed decisions, be it, in content creation, acquisition decisions, distribution, or programming.
The Night Agent's travelability to India in the last 30 days is 30%, which means that the audience demand for The Night Agent is 30% of the demand in its country of origin, United States. Click through to another market to discover how well The Night Agent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Night Agent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Night Agent, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on Feb. 22, 2024, 1 p.m. PST using global television demand metrics from Parrot Analytics for The Night Agent in India. We provide our partners with comprehensive television industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.