The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working for an OTT platform or TV production company in India, you can use demand data to make more informed content and programming decisions. The analysis of "The Office (US)" for March 2024 in India gives an idea of how demand data can be used in this process.
Firstly, content valuation can be achieved using demand data, which can help make an informed decision for content acquisition. Demand for "The Office (US)" was 11.9 times the average TV shows in India over the last 30 days, which indicates its high popularity in the region. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. You can use this information to assess the show's ROI and its ability to attract and retain subscribers.
Another key insight that demand data reveals is the show's affinity with other titles. If you want to expand your content library in a comedy genre, you can refer to the list of shows that fans of "The Office (US)" also like as an indicator of titles to acquire.
Demand data can also be used to inform decisions about supply and demand, such as what type(s) of content exhibit opportunities in India to produce or acquire. You can also assess the show's longevity, which measures how well audience demand is maintained over time. Since demand for "The Office (US)" has been increasing recently in India, executives should consider more investment in content related to the show's general concept.
Furthermore, measuring how much global appeal a title has--travelability--can help determine which titles to acquire for global SVOD expansion to maximize future content investments. Additionally, by comparing the performance of "The Office (US)" on a 1-year rolling basis with the last 30 days, you can gain insight into how the show’s popularity has changed over time; you can also predict future popularity trends, which can help you make decisions regarding the acquisition of future seasons.
Finally, demand data can help inform decision-making processes, as you assess key performance measures such as momentum, franchisability, and reach. All of these dimensions can provide insights regarding the show’s performance and subsequently inform executives about which platform or network to target for distribution and how to optimize the distribution and pricing strategies.
In summary, demand data of "The Office (US)" for March 2024 in India indicates the show's popularity, its affinity with other titles, and its longevity. Executives can use this data to make informed decisions about content acquisition, supply, and demand, and its performance across other dimensions. Parrot Analytics provides content valuation systems powered by global content demand and supply, which can help answer crucial questions that need to be answered in any decision-making process at any entertainment company.
The Office (US)'s travelability to India in the last 30 days is 28%, which means that the audience demand for The Office (US) is 28% of the demand in its country of origin, United States. Click through to another market to discover how well The Office (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Office (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Office (US), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for The Office (US) in India. We provide our partners with comprehensive OTT know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.