The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may want to understand how a show like "The Queen's Gambit" has performed in India during February 2024. By examining the audience demand insights, you can make more informed acquisition or programming decisions for your platform or network.
Firstly, with 2.3 times the audience demand of the average show in India over the last 30 days, "The Queen's Gambit" has good demand. This information is essential when making content valuation decisions. Additionally, as only 8.6% of all TV shows have this level of demand, it could be considered a strategic asset. Still, it's worth noting that demand for this show has been decreasing recently, dropping by 102 spots during February in India. However, it's important to keep track of audience demand insights over time.
Furthermore, the show ranks at the 97.4th percentile in the sports genre, meaning it has higher demand than 97.4% of all sports titles in India. This could signify that it has been successful in reaching a new audience.
In terms of "The Queen's Gambit" travelability, the show has outstanding worldwide audience demand across all platforms, but its travelability is good. This shows that the show has international potential, but it may not have reached its full potential in India yet.
The show's longevity is outstanding, highlighting that audience demand has been maintained over time. The momentum is likewise outstanding, meaning the pace of growth has been steady. Its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) is also outstanding.
Examining the top 10 global markets where "The Queen's Gambit" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. Russia is "The Queen's Gambit"'s number one market globally, with outstanding audience demand of 9.6x.
Finally, to make optimal content decisions, you may be interested in understanding which shows fans of "The Queen's Gambit" also enjoy. Other shows that fans of "The Queen's Gambit" have liked include "The Mandalorian", "Stranger Things", "Foundation", "Black Mirror", "Loki", "Money Heist (La Casa De Papel)", "Better Call Saul", "The Witcher" and "The Expanse".
By leveraging demand insights, you can make more informed content decisions and acquisitions. Additionally, demand data can help you identify trends, gaps, and opportunities in your market.
The Queen's Gambit's travelability to India in the last 30 days is 27%, which means that the audience demand for The Queen's Gambit is 27% of the demand in its country of origin, United States. Click through to another market to discover how well The Queen's Gambit travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Queen's Gambit is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Queen's Gambit, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 7:54 a.m. PST using television demand content from Parrot Analytics for The Queen's Gambit in India. We provide our partners with extensive TV capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.