The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Demand data provides valuable insights into audience preferences, behavior, tastes and trends, enabling you to make highly strategic decisions based on data. For example, let's take the TV show "The Voice (GB)" in India in March 2024 to understand how demand data can be used.
One of the primary uses of demand data is for content valuation. Using demand data, you can determine how much to invest in a TV show or a content library, based on its contribution to the dollar value of the platform. Parrot Analytics content valuation system uses global demand and supply to calculate the economic valuation of a TV show. Hence, by analyzing the value of "The Voice (GB)" in India, you can assess its impact on the Indian market. You can ask various questions like how much value does "The Voice (GB)" add to the platform, how does its popularity compare to other titles available in India, what is the potential ROI of acquiring this show, and how well is it performing as an acquisition-driving or churn-reducing title.
Demand data can be used to decide whether a TV show is a good fit for the platform, given its audience preferences and tastes, and whether it is likely to help the platform grow or retain subscribers. For instance, you can use fan affinity data to identify other TV shows that audiences like, and potentially leverage that information to create synergy and better target promotions. Or, you can use the data to identify whitespace in the market, looking to acquire or create content most likely to resonate with the audience in India. By analyzing the performance of "The Voice (GB)" in India and other countries, you can identify what types of content do well in these markets and determine any weaknesses in the existing content lineup.
Demand data can also inform your content marketing strategies, such as pre-release marketing campaigns. You can use demand data to identify the best time and place to promote a TV show, and to understand how it ranks against other content available. Furthermore, you can use demand data to determine if a show has franchise or spin-off potential, possibly exploring new creative directions or revenue streams.
Finally, demand data informs the optimal release strategy and pricing. By analyzing the performance of "The Voice (GB)" in India and elsewhere, you can determine the best release strategy, the optimal episode length, or how much a show is worth on the global market. All of this information can help inform crucial business decisions, leading to better long-term performance.
So, if you are an entertainment executive, Parrot Analytics demand data can help you make data-driven decisions in all areas of your business, including content valuation, acquisition, distribution, programming and marketing strategies, all leading to more informed business decision-making, reduced risk and increased probability of success.
The Voice (GB)'s travelability to India in the last 30 days is 36%, which means that the audience demand for The Voice (GB) is 36% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Voice (GB) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Voice (GB) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice (GB), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for The Voice (GB) in India. We provide our partners with comprehensive content workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.