The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in different capacities across the TV industry, understanding audience demand data for TV series can help inform strategic decision making regarding content, acquisition, distribution, and programming. Parrot Analytics' content valuation system is based on global content demand and supply, which empowers executives to make more informed decisions. By looking at the demand data for "The Walking Dead" for the month of March 2024 in India, we can examine different ways in which demand data can inform decision making in the industry.
One of the most significant applications of demand data for "The Walking Dead" is content valuation. The demand data can help content distributors or SVOD platforms to determine the monetary value of the series in India, based on its demand levels compared to other titles in the market. By examining demand data across different periods, from the last 30 days up to the last year, executives can gain a sense of how the popularity of the show is evolving, and use this to inform their acquisition, production, or programming decisions.
Executive producers and television network heads can use demand data to assess the TV series's ability to drive subscriptions and mitigate churn. For instance, if a TV series has been performing exceptionally well in a specific market, they can use that insight to make decisions about exclusive licensing, content marketing, or content profiling.
Thanks to demand data, it is also possible for executives to identify scalable opportunities by understanding fan preferences through affinity analysis. For instance, "The Walking Dead" fans also like "Game Of Thrones," "Westworld," and "Rick And Morty," among others. Thus, production companies or studio executives can collaborate with renowned writers, directors, and producers from these shows to optimize their production choices.
Another valuable use of demand data is that it enables executives to make informed decisions about content supply and demand. By determining which types of content exhibit the opportunity to acquire or produce based on the data-driven understanding of what viewers desire, executives can optimize their content acquisition to meet viewer preferences while keeping production volume within a reasonable range.
Finally, decision-makers in the TV industry can use demand data to inform the optimal release strategy, pricing, and marketing campaign for their content. For instance, executives can examine the regional trends affecting the performance of "The Walking Dead" in India and use them to understand what aspects of the content resonate most with the Indian audience. That information can then be used to help them fine-tune the marketing strategy, ensuring that they can maximize the show's profitability in the market.
In conclusion, demand data can help executives in different capacities across the TV industry to make informed decisions regarding content, acquisition, distribution, and programming. Through examining the data for TV shows like "The Walking Dead," executives can gain insights into content valuation, assess the show's ability to drive subscriptions and mitigate churn, identify scalable opportunities, optimize supply and demand, and optimize release strategy, pricing, and marketing.
The Walking Dead's travelability to India in the last 30 days is 18%, which means that the audience demand for The Walking Dead is 18% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for The Walking Dead in India. We provide our partners with meaningful television capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.