The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives in various organizations can utilize demand data to make more informed decision-making processes. Firstly, content valuation uses demand data in determining how much a TV series is worth. Parrot Analytics' content valuation system can calculate the dollar value contribution of any title to any platform in any region. Thus, executives can use this data to determine how much they should spend on content and assess the ability of a TV series to drive subscriptions.
Moreover, demand data can inform acquisition decisions as executives can use this data to find out what type of content exhibits an opportunity to acquire or produce. They can also use data to determine the value of content to another streaming platform. Additionally, the platform and network fit can be identified by evaluating demand data. Executives can find out which are the preferred platforms to target for content distribution and the most popular genres in different local markets.
Demand data can also inform distribution decisions in deciding which titles are suitable in keeping existing audiences and attracting new ones. For instance, executives can use demand data to identify what genres are resonating most with their current audience and focus on particular genres to attract new subscribers to their SVOD service. Moreover, executives can use demand data to determine the best release strategy for their content, optimal pricing, and additional markets for content distribution.
Finally, executives can use demand data to inform programming decisions where the performance of various shows can be compared against one another. Demand data enables benchmarking of shows against other titles on the market, discovery of under-monetized titles, and optimization of pre-release marketing. Additionally, executives can utilize different metrics such as momentum, reach, travelability, longevity, and franchisability to evaluate the performance of a TV series over time.
In conclusion, executives can use demand data to obtain insights into the performance of TV series such as "Today (US)" over time. By examining the trends in audience demand in India and other global markets, they can make better strategic decisions concerning content valuation, acquisition, distribution, and programming. The executives can leverage this data to optimize their content strategy and maximize revenues.
Today (US)'s travelability to India in the last 30 days is 20%, which means that the audience demand for Today (US) is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Today (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Today (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Today (US), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Today (US) in India. We provide our partners with extensive SVOD know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.