The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive at an OTT platform, you could use the Parrot Analytics demand data on "Tom & Jerry Kids" to make more informed acquisition, distribution, or programming decisions.
First, you can assess the overall popularity and performance of the show in your target market, which in this case is India. According to the data, "Tom & Jerry Kids" has above-average audience demand in India, with a recent increase in demand. Furthermore, the show is in the 97.3rd percentile in the comedy genre, indicating higher demand than the vast majority of all comedy titles in India. These insights can enable you to evaluate the show's content valuation and its potential to drive engagement and subscriptions to your platform in India.
Secondly, examining the top 10 global markets where "Tom & Jerry Kids" is most in-demand over the last 30 days can give you information on the show's performance in other regions. This information can be used to decide whether to acquire or distribute the show in new markets. As an example, the data shows that the show's number one market globally is the United States, with outstanding audience demand, which could indicate potential success in acquiring this show for a US-based OTT platform.
Thirdly, the data can reveal any notable trends or spikes in demand. In this case, "Tom & Jerry Kids" experienced a spike in mid-February in India. This data can be used to help optimize the release strategy and pricing for the show.
Fourthly, the Parrot Pulse for "Tom & Jerry Kids" provides an independent measure of its global performance across six dimensions. This can help you to evaluate the show not only based on audience demand, but also its performance on metrics such as travelability, longevity, momentum, franchisability, and reach.
Lastly, the data reveals that the show has good franchisability potential. This can help you to explore how to monetize the intellectual property by creating spin-offs or franchises.
In conclusion, by using Parrot Analytics demand data, you can make more informed acquisition, distribution, or programming decisions. You can evaluate a show's content valuation, performance, and potential in different markets. Furthermore, you can assess whether the show has any notable trends, evaluate its performance on multiple metrics, and identify franchising opportunities.
Tom & Jerry Kids's travelability to India in the last 30 days is 30%, which means that the audience demand for Tom & Jerry Kids is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Tom & Jerry Kids travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Tom & Jerry Kids is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tom & Jerry Kids, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Tom & Jerry Kids in India. We provide our partners with essential OTT competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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