The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the TV industry, the demand for a TV show helps content producers and distributors in making informed decisions. In this scenario, "Top Gear" had a good demand in India over the last month, with 2.7 times the audience demand of the average show. It is important to note that only 8.6% of all TV shows have this level of demand. Also, over a 90-day period, demand for the show has been on the rise.
One of the main benefits of demand data is to help determine the value of a TV show. In this case, using Parrot Analytics' content valuation system, we can determine the value of "Top Gear" to any platform, in any region, based on its demand data and supply. This valuation system enables transparent and objective analysis of the dollar value contribution of any title, including an entire content library.
Another benefit of demand data is its ability to enable the benchmarking of TV shows against other titles available in the market, as well as to compare performance against competitors in the genre. For example, "Top Gear" ranks at the 99.4th percentile in the documentary genre in India, indicating that it has higher demand than 99.4% of all documentary titles in the country. With this information, content distributors can easily determine which titles are in demand and which rival programs they might want to compete with.
Demand data also helps in identifying the key trends in the market, such as the shows that fans of "Top Gear" also enjoy. In this case, "Law & Order: Special Victims Unit", "The Simpsons", and "The Grand Tour" were among them. This information can help programmers to make relevant recommendations to the target audience.
In addition, by examining the top 10 global markets where "Top Gear" is most in-demand over the last month, we can determine the TV series' worldwide performance across multiple dimensions such as its reach, longevity, travelability, momentum, and franchisability. Travelability is a measure of a show's international demand relative to its home market, while franchisability is its spin-off potential. This information can help distributors determine which global markets the show is performing well, and where it has the potential to do better.
Finally, demand data helps users to narrow down what is working in their content library, and which titles should be optimized for success. This is important, especially for platforms that continuously add new titles to their libraries. With the demand for "Top Gear" in India decreasing by 19.3% in February, it is necessary for content producers and distributors to dig deeper to determine the reason for this decrease (aging content, lack of innovation, or intense competition).
In conclusion, with access to information obtained from demand data, television executives can have a more informed perspective on content acquisition, content distribution, programming decisions, and content valuation. Increases in audience demand metrics can result in improved revenues and financial returns, and a better understanding of audience preferences, which can be the difference between the success or failure of a TV show.
Top Gear's travelability to India in the last 30 days is 13%, which means that the audience demand for Top Gear is 13% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Top Gear travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Top Gear), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Top Gear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Top Gear, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Motoring Sports), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 4:35 a.m. PST using global tv demand analytics from Parrot Analytics for Top Gear in India. We provide our partners with extensive television series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.