The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data is an invaluable tool that can help you make more informed acquisition, distribution, programming, and content-related decisions. In this article, we will use the case study of "True and the Rainbow Kingdom" to highlight how Parrot Analytics' demand data insights can be used to support better decision making.
One way in which demand data can be used is to evaluate the value of a show. Parrot Analytics’ content valuation system is based on demand data, which can reveal the dollar value contribution of any title, to any platform, in any region. By examining the demand for "True and the Rainbow Kingdom" in India over the last 30 days, we see that it has 2.3 times the audience demand of the average show in India. This indicates good demand for the show, and it is worth exploring its content value further.
Demand data is also useful in helping to make acquisition decisions. For example, if you are considering acquiring content in the same genre as "True and the Rainbow Kingdom", you can use the show's percentile ranking in the comedy genre to guide your decision-making process. Over March 2024 in India, "True and the Rainbow Kingdom" ranked at the 97.3th percentile in the comedy genre, indicating that it has higher demand than 97.3% of all comedy titles in India.
Another way in which demand data can be used is for programming decisions. For instance, using the information that "Beat Bugs", "Mickey And The Roadster Racers (Mixed-Up Adventures)", "Pokémon", "My Little Pony: Friendship Is Magic", "Sesame Street", "Hailey's On It!", "The Magic School Bus Rides Again", "The Wild Thornberrys", and "Wild Kratts" are similar shows to "True and the Rainbow Kingdom" will help guide the selection of other programming that can fit well with this type of humor and style of TV shows.
Additionally, demand data can be used to identify opportunities for growth or optimization. For example, the demand for "True and the Rainbow Kingdom" decreased by 2.3% in India in March. Understanding why this happened and what can be done to address this would be a valuable exercise for any entertainment executive. Furthermore, examining the show's performance in its top ten global markets, which includes the United States and the Philippines according to our data analysis, highlights areas of opportunity to grow the show's reach even further.
Overall, demand data is a powerful tool that can help support entertainment executives to make more informed decisions in a variety of contexts. It can help inform content valuation, drive acquisition decisions, guide programming decisions, and identify opportunities for growth or optimization, among other benefits.
True And The Rainbow Kingdom's travelability to India in the last 30 days is 97%, which means that the audience demand for True And The Rainbow Kingdom is 97% of the demand in its country of origin, Canada. Click through to another market to discover how well True And The Rainbow Kingdom travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. True And The Rainbow Kingdom), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s True And The Rainbow Kingdom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True And The Rainbow Kingdom, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for True And The Rainbow Kingdom in India. We provide our partners with smart TV industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.