The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to make well-informed decisions about content, acquisition, distribution, and programming. Parrot Analytics can help with that by providing valuable insights through its demand data analytics.
One such example is the analysis of "True Detective" for the month of March 2024 in India, where the show has been performing exceptionally well with 13.1 times the audience demand of the average show. This level of demand is outstanding, as only 2.7% of all TV shows can achieve it. This high demand indicates that "True Detective" is a valuable asset that can generate significant revenue for any platform or network. It also implies the show has high content valuation as it is a valuable commodity in a market with a high demand for TV series.
Throughout March, "True Detective" saw an increase in demand in India by moving up eight spots in rank compared to its average demand in the previous 90 days. The show maintains exceptional longevity as well, maintaining demand over time.
This analysis also highlights the show's exceptional travelability, meaning it has international appeal. In India, "True Detective" had 46% of the demand in its country of origin, the United States. Its exceptional franchisability also suggests potential for spin-offs or franchises.
Furthermore, understanding the audience is critical in creating engaging content. Parrot Analytics' analysis also reveals that viewers of "True Detective" in India are also fans of other shows such as "Rick And Morty," "Masters Of The Air," and "Halo." Knowing this correlation can aid in creating more effective and well-targeted marketing campaigns, identifying potential acquisition targets, and even ideas for spin-offs or franchises.
The global performance of "True Detective" also provides valuable insights for strategic decision-making. The show's peak demand in the last 30 days increased by 15.4% compared to the rolling year. Examining the top 10 global markets where "True Detective" is most in-demand provides another noteworthy insight, where it significantly outperforms the average TV show in each of these markets, the United States leading the pack with demand at 19.2x.
Demand data provided by Parrot Analytics can also help decide on the optimal release strategy and pricing of the show. For example, as the demand for "True Detective" is exceptionally high in most markets, distributing the show exclusively or first-to-market can generate high amounts of revenue. Alternatively, the high demand can create an opportunity to bundle "True Detective" into a package to retain subscribers.
In conclusion, Parrot Analytics' demand data analytics through platforms like its Parrot Pulse can be used to provide valuable insights for decision-makers in the entertainment industry. These insights can help significantly in content, acquisition, distribution, and programming-related decisions through content valuation, discovery of under-monetized titles, subscriber retention, subscriber acquisition, competitive benchmarking, optimal release strategy and pricing, and mapping local whitespaces.
True Detective's travelability to India in the last 30 days is 51%, which means that the audience demand for True Detective is 51% of the demand in its country of origin, United States. Click through to another market to discover how well True Detective travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as True Detective.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as True Detective from partners like HBO.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for True Detective? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as True Detective. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. True Detective), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as True Detective, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s True Detective is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True Detective, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for True Detective in India. We provide our partners with far-reaching television industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.