The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Utopia (AU)" in India provides valuable information to help you make informed content acquisition, distribution, programming, and content valuation decisions. Here are some of the ways that demand data can inform your decisions:
- Content Valuation: Demand data can help you determine how much a series is worth and how it is performing in comparison to other titles. With 2.4 times the audience demand of the average show in India over the last 30 days, it's clear that "Utopia (AU)" is popular. The fact that only 8.6% of all TV shows have this level of demand indicates that it has value. By comparing its demand of 1.3 times the average over the last 90 days to its current demand, it's clear that demand for this show has been increasing recently, which could indicate that it has even more value in the future.
- Acquisition and Distribution: By looking at the demand data for "Utopia (AU)" in India and other countries, you can make informed decisions about where to distribute the series or where to acquire it. For example, demand for the show is good globally, and it outperforms the demand of the average TV show in each of its top 10 markets. This indicates that "Utopia (AU)" has international appeal and could be successful in many different territories around the world. Travelability, a measure of a show's international demand in relation to its home market, is okay, which means it could be worth exploring potential distribution deals in new territories.
- Programming Decisions: By looking at the demand data for "Utopia (AU)" in India, you can make informed programming decisions. For example, "Utopia (AU)" has higher demand than 97.4% of all comedy titles in India. This indicates that there is a high audience interest in the genre of comedy in India and that there may be potential to program other comedy titles alongside "Utopia (AU)" to cater to this audience. Additionally, by examining the spike in demand in late January 2024, you can pinpoint programming strategies that were particularly effective in boosting audience interest and apply those strategies to other programming decisions.
- Audience Retention and Acquisition: By analyzing the demand data for "Utopia (AU)" in India and other countries, you can make informed decisions about which titles to buy or which titles to produce to keep your current audience happy and to attract new subscribers to your platform. For example, if you determine that "Utopia (AU)" is performing well with a specific audience profile, then you could invest in producing or acquiring similar content that will engage and retain that audience. On the other hand, if you notice that demand for "Utopia (AU)" has decreased by 52.2% over the course of January 2024 in India, then you might want to start looking for new content that would re-engage that audience and keep them watching.
- Content Investment: Demand data can be used to determine which types of content exhibit opportunities to acquire or produce. By analyzing the demand for "Utopia (AU)" in India and other countries, it's clear that audiences are interested in shows that explore the intersection of infrastructure development and politics. If you're looking to invest in a new series, then you might want to consider producing or acquiring content that explores similar topics or themes.
In conclusion, demand data provides essential insights that help entertainment executives make informed decisions about content acquisition, distribution, programming, and content valuation. By analyzing the demand data for "Utopia (AU)" in India and other countries, you can make strategic decisions that will keep your audience interested, attract new subscribers, and maximize the value of your content.
Utopia (AU)'s travelability to India in the last 30 days is 15%, which means that the audience demand for Utopia (AU) is 15% of the demand in its country of origin, Australia. Click through to another market to discover how well Utopia (AU) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Utopia (AU) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Utopia (AU) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Utopia (AU), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Utopia (AU) in India. We provide our partners with smart OTT expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.
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