The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, how can you make informed acquisition decisions about a TV series or justify a programming decision? This is where Parrot Analytics' demand data comes into play, as it can help inform content valuation and inform decisions about content financing, production, distribution and marketing.
One specific example is the case of "Vinland Saga" in India, which provides useful insights into the show's popularity and potential for growth. According to Parrot Analytics data, the show has 4.8 times the audience demand of the average TV show in India for the last 30 days. It ranks at the top 98.4th percentile in the drama genre, meaning it has higher demand than 98.4% of all drama titles in India. Additionally, the show's demand has been increasing recently, which makes it a promising pick for a streaming platform or a TV network.
So, how can demand data help entertainment executives in making content valuation decisions? To begin with, executives can use demand data to determine the worth of a TV series, either in its existing market or in other markets. Parrot Analytics' content valuation system, for instance, analyses demand data to help executives estimate the ROI of specific titles for any given platform. In the case of "Vinland Saga" in India, demand data shows that the show's travelability and longevity are outstanding, which means that the show has great potential for future global expansion. This is a crucial element of content valuation, as it helps executives estimate the value of a content library over time.
Another way that demand data can inform content acquisition decisions is through identifying audience tastes. For "Vinland Saga" in India, Parrot Analytics' data shows that fans of the show are also interested in several other Japanese anime dramas, such as "The Rising Of The Shield Hero" and "Demon Slayer: Kimetsu No Yaiba”. Executives in charge of content acquisition could take this information into account when targeting new shows. For instance, production companies could look for Japanese anime dramas that are similar in genre to "Vinland Saga" to attract fans of the show to their platform.
Demand data can also inform pricing and release strategy. By examining the show's performance over a year versus the last 30 days, executives can determine how the show's popularity is trending and whether they should adjust their pricing or release strategy accordingly. In the case of "Vinland Saga" in India, the show's peak audience demand in the last 30 days was 7.5 times the average, indicating that executives could adjust the pricing strategy for "Vinland Saga" to take advantage of its increased popularity.
Overall, demand data provides entertainment executives with valuable insights into audience preferences, content valuation, and more. By using demand data, executives can make more informed decisions about content acquisition, financing, production, distribution, and marketing. Parrot Analytics' content valuation system can be considered a reliable tool for determining the dollar value contribution of any title, to any platform, in any region and is powered by global content demand and supply.
Vinland Saga (ヴィンランド・サガ)'s travelability to India in the last 30 days is 53%, which means that the audience demand for Vinland Saga (ヴィンランド・サガ) is 53% of the demand in its country of origin, Japan. Click through to another market to discover how well Vinland Saga (ヴィンランド・サガ) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. NHK, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Vinland Saga (ヴィンランド・サガ).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Vinland Saga (ヴィンランド・サガ) from partners like NHK.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Vinland Saga (ヴィンランド・サガ)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NHK to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from NHK by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Vinland Saga (ヴィンランド・サガ). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NHK to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Vinland Saga (ヴィンランド・サガ)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NHK by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Vinland Saga (ヴィンランド・サガ), including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NHK‘s Vinland Saga (ヴィンランド・サガ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NHK and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vinland Saga (ヴィンランド・サガ), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for Vinland Saga (ヴィンランド・サガ) in India. We provide our partners with valuable subscription-video-on-demand know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.