The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives have many decisions to make in their roles related to content, acquisition, distribution, and programming. To make informed decisions, they need to understand the demand for their content in the market. Demand data is a valuable tool that enables them to understand the popularity of their content and competition in the market. Additionally, demand data helps them to understand user preferences and interests, which can guide their future production, acquisition, marketing, and distribution decisions.
The latest analysis of "Wednesday" for the month of March 2024 in India provides some valuable insights for entertainment executives. Based on the demand data, executives can use the following analysis to help them make more informed content decisions:
1. Content Valuation: The demand data for "Wednesday" shows that the show has 7.3 times the audience demand of the average show in India over the last 30 days. This analysis shows that the show's demand is good and only 8.6% of all TV shows have this level of demand. Furthermore, the show's demand has increased recently compared to its demand of 7.2 times the average over the last 90 days. Therefore, executives can use demand data to value their content and understand the dollar value contribution of any title, to any platform, in any region.
2. Target Market: Through the analysis of the top 10 global markets where "Wednesday" is most in-demand over the last 30 days, executives can understand and focus on target markets with outstanding audience demand. For instance, "Wednesday" achieved outstanding audience demand of 15.1x in Russia, where it is the show's number one market globally. By understanding the markets where a show is performing well, executives can optimize the show's distribution strategy and content acquisition decisions.
3. Genre Insights: Executives can leverage genre insights provided by the Parrot Analytics system. In the analysis, "Wednesday" ranks at the 99.2nd percentile in the comedy genre, in March, which shows that it has higher demand than 99.2% of all comedy titles in India. Furthermore, executives can examine demand data for other shows that resonate with "Wednesday" viewers, namely "The Witcher", "The Last of Us", "Loki", "House of the Dragon", "Slovo Patsana (Слово Пацана)", "The Mandalorian", "Black Mirror", "Stranger Things", and "Ahsoka." Executives can leverage genre and related show insights data to make content acquisition and programming decisions aligned with audience preferences.
4. Strategic Production Decisions: The show profile data also indicates that "Wednesday" has a second season scheduled to air. Timing the release of a second season requires careful consideration of demand patterns. By examining demand data for the first season of the show and comparing it against global industry trends, entertainment executives can make more informed decisions regarding the timing of the release of the next season.
5. Audience Retention and Acquisition: Entertaiment executives can use demand data to understand which titles they should buy to retain and grow their audience. By examining how shows like "Wednesday" fare in retaining and acquiring new audience members, executives can make informed decisions on the content they acquire to ensure maximum audience engagement.
In conclusion, demand data plays a critical role in informing entertainment executives' strategic content, acquisition, distribution, and programming decisions. By leveraging the Parrot Analytics system, entertainment executives can access insights to better understand audience demand patterns, preferences, and market trends to optimize decision-making.
Wednesday's travelability to India in the last 30 days is 60%, which means that the audience demand for Wednesday is 60% of the demand in its country of origin, United States. Click through to another market to discover how well Wednesday travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Wednesday is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wednesday, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Wednesday in India. We provide our partners with smart entertainment industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.