The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial when making content-related decisions. Using the show "What's Going On: The Life And Death Of Marvin Gaye" in India during March 2024 as an example, let's explore how demand data can be used to inform content decisions.
Firstly, demand data can be utilized to value content. The Parrot Analytics content valuation system, which is based on demand data, provides an economic valuation system that reveals the dollar value contribution of any title to any platform in any region. By utilizing demand data, we can estimate the value of a content library to a platform over time, assess the value of exclusivity, and evaluate the ability of a TV series to drive subscriptions and mitigate churn.
Furthermore, demand data can be used to make informed acquisition decisions. By using demand data, we can assess how a specific title drives engagement across the rest of the catalog and calculate the ROI a specific title will bring for any given platform. Additionally, we can identify which types of content exhibit an opportunity to acquire or produce and determine how much another streaming platform is willing to pay for a particular show.
Demand data can help make distribution decisions as well by identifying which platforms to target for the distribution of content. Understanding the global performance of a show, such as in the case of "What's Going On: The Life And Death Of Marvin Gaye," can help make informed decisions about where to distribute content for maximum viewer engagement.
Programming decisions can benefit from demand data as well, by informing optimal release strategy and pricing. Understanding when demand spikes for a particular show can inform when to release new seasons or episodes to capitalize on audience interest and optimize marketing campaigns.
Finally, demand data can provide insights into content trends and audience preferences, which is crucial for driving future content decisions. By answering questions such as which types of content are most popular in a particular market or what genres are resonating most with an audience, entertainment executives can make informed decisions about what content to produce or acquire to meet audience demand.
In conclusion, utilizing demand data, as demonstrated by the example of "What's Going On: The Life And Death Of Marvin Gaye," can provide insights and context that can be used to make more informed content, acquisition, distribution, and programming decisions. By understanding audience demand, entertainment executives can make data-driven decisions that can help drive engagement and increase the success of their offerings.
What's Going On: The Life And Death Of Marvin Gaye's travelability to India in the last 30 days is 121%, which means that the audience demand for What's Going On: The Life And Death Of Marvin Gaye is 121% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well What's Going On: The Life And Death Of Marvin Gaye travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. BBC Four, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as What's Going On: The Life And Death Of Marvin Gaye.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Factual. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as What's Going On: The Life And Death Of Marvin Gaye from partners like BBC Four.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Factual) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for What's Going On: The Life And Death Of Marvin Gaye? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC Four to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Four by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as What's Going On: The Life And Death Of Marvin Gaye. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Four to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. What's Going On: The Life And Death Of Marvin Gaye), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Four by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as What's Going On: The Life And Death Of Marvin Gaye, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Four‘s What's Going On: The Life And Death Of Marvin Gaye is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Four and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for What's Going On: The Life And Death Of Marvin Gaye, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for What's Going On: The Life And Death Of Marvin Gaye in India. We provide our partners with extensive TV analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.