The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions regarding content acquisition, development, and distribution to support the growth of your business. By leveraging demand data, you can make data-driven decisions that help you achieve your short-term and long-term goals. The analysis of "Why Women Kill" in India for March 2024 provides some insights into how demand data can be used to make informed content acquisition and investment decisions.
One of the key benefits of using demand data is that it enables content valuation. You can use demand data to determine how much a particular show is worth to a particular platform in a given region. For example, you can use Parrot Analytics' content valuation system to determine the dollar value contribution of "Why Women Kill" to your platform in India. This system is based on global content demand and supply and provides an economic valuation of a show based on the demand data.
Demand data also enables you to identify the most popular content in your market or on a global scale. By examining the demand data for "Why Women Kill" in India for March 2024, you can determine that the show has 2.5 times the audience demand of the average show in India. This data can help you evaluate the popularity of the show in India and determine if it would be a good investment for your platform. You can also use this data to identify other shows that fans of "Why Women Kill" are interested in and consider acquiring those shows to increase engagement on your platform.
Demand data can also be used to optimize your content acquisition and release strategies. By examining the demand data for "Why Women Kill" over the last 30 days, you can see that the show's demand has increased recently, and it achieved the peak rank of #536 in India. However, it dropped in its rank by 237 spots during March in India, indicating that demand could be decreasing overall. This information can help you determine the best time to acquire or release the show on your platform, as well as how to market it to your target audience.
Furthermore, demand data can help you assess the performance of a particular show over time and assist you in making decisions about the longevity of your content. "Why Women Kill" has been on the air for several years, and you can use the demand data to evaluate its performance over the last year or longer. If a show like "Why Women Kill" has maintained its audience demand over time and continues to have a high level of demand, it could be a good investment for the long term.
Finally, demand data offers a way to benchmark your content against other titles available on the market. By examining the top 10 global markets for "Why Women Kill" where it is most in-demand over the last 30 days, you can see how the show is doing in comparison to the average TV show in each of these markets. For example, in the United States where "Why Women Kill" is the most in-demand globally, it achieved outstanding audience demand of 10.1x. This information can help you determine how the show is performing globally relative to other titles and make informed decisions about your content acquisition and distribution strategies.
In conclusion, as an entertainment executive, you need to make data-driven decisions to stay competitive in the industry. By applying demand data to analyze popular shows such as "Why Women Kill" and assessing the show's performance across various regions and platforms, you can make informed decisions about content acquisition, development, distribution, and programming. Ultimately, by relying on demand data to inform your content strategy, you can maximize your ROI, grow your audience, and remain competitive in the fast-paced entertainment industry.
Why Women Kill's travelability to India in the last 30 days is 27%, which means that the audience demand for Why Women Kill is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Why Women Kill travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Paramount+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Why Women Kill.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Why Women Kill from partners like Paramount+.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Why Women Kill? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from Paramount+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Why Women Kill. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Paramount+ to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Why Women Kill), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Why Women Kill, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Why Women Kill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Why Women Kill, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Why Women Kill in India. We provide our partners with essential TV industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.