The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics can provide entertainment executives with valuable insights that help them make more informed decisions about content, acquisitions, distribution, and programming by leveraging demand data. We can demonstrate this by analyzing the popularity and audience demand for "Wild Wild Country" over the last 30 days in India.
Using demand data, we can quickly determine that "Wild Wild Country" has high demand among Indian audiences, and the demand for this show has been steadily increasing over the last 90 days. Specifically, the show’s audience demand in India is 2.3 times the average show and has increased by 28.6% in February. "Wild Wild Country" has achieved the peak rank of #471 in India, which is a 491 spot move upward.
The demand for the show is high in the Documentary genre, ranking at the 99.4th percentile, which means that it has more demand than 99.4% of all documentary titles in India. Furthermore, we can see that fans of "Wild Wild Country" in India also like other TV shows such as "NCIS: Los Angeles", "Frankie Drake Mysteries", and "The First 48", among others.
We can assess "Wild Wild Country" on six dimensions using Parrot Pulse, an independent measure of performance for any show: audience demand, travelability, longevity, momentum, franchisability, and reach. Based on these dimensions, the show has good audience demand across all platforms, outstanding longevity, and good momentum, franchisability, and reach.
Moreover, the show has a global appeal, with performances in individual markets, including the United States, Czechia, Canada, India, and Ukraine, where "Wild Wild Country" outperformed the average show in each market.
Demand data can also help executives measure the content valuation for the show related to acquisition or distribution decisions, or when creating a programming strategy. By analyzing how the demand for "Wild Wild Country" has changed over time and comparing it to other global shows' demand trends, executives can assess its popularity and evaluate its franchisability to determine its financial worth on their platform.
In conclusion, demand data provides entertainment executives a deeper understanding of the appeal of their content, the performance of their programming strategy, and what moves they should make next to grow their audience. Parrot Analytics' demand measurement tools and content valuation systems provide executives with actionable insights aimed at driving better decision-making and ultimately revenue growth.
Wild Wild Country's travelability to India in the last 30 days is 73%, which means that the audience demand for Wild Wild Country is 73% of the demand in its country of origin, United States. Click through to another market to discover how well Wild Wild Country travels internationally.
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Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
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Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Wild Wild Country? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wild Wild Country), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Wild Wild Country, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Wild Wild Country is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wild Wild Country, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Wild Wild Country in India. We provide our partners with comprehensive television series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.