The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can help you make more informed decisions regarding content acquisition, distribution, and programming. Looking at the example of "Yeh Hai Chahatein" in India in February 2024, let's explore some of the ways that demand data can provide valuable insights:
Content Valuation: Demand data can help you determine the value of a particular title in your region. "Yeh Hai Chahatein" has 4.2 times the audience demand of the average show in India, indicating good demand. This information can be leveraged in content valuation to evaluate the dollar value contribution of "Yeh Hai Chahatein" to your platform.
Programming and Acquisition Decisions: A comparison of "Yeh Hai Chahatein's" demand in the last 30 days to the previous 90 days shows a decrease in demand, emphasizing the importance of analyzing current and timely data when making programming or acquisition decisions. With regards to the travelability of the show, its international demand is currently poor, suggesting that there may be more effective options for your global SVOD expansion.
Genre and Target Demographic: Understanding the genre and target demographic of a show is essential for effective programming decisions. "Yeh Hai Chahatein" ranks at the 98.8th percentile in the romance genre, indicating that there is strong audience demand for romance within India. Additionally, analyzing the performance of the show over time can provide insight into whether it is resonating well with its intended target demographic.
Marketing and Promotion: Analyzing spikes in audience demand, such as "Yeh Hai Chahatein's" mid-February demand increase, can provide an opportunity to optimize marketing campaigns ahead of a premiere or increase exposure for a particular show or season. Monitoring demand data on an ongoing basis can also help with pre-release marketing and identifying under-monetized titles.
Regional Expansion: Understanding where a show is most in-demand can reveal opportunity markets for content distribution. In the case of "Yeh Hai Chahatein," its top markets are India and Pakistan. By examining the level of demand for the show in other countries, you can identify regions where the show may have potential for further development.
Content Investment: Demand data can provide insights into the spin-off potential and degree of audience engagement for a show. In the case of "Yeh Hai Chahatein," the show underperforms in terms of its franchisability potential. This insight can help you make informed decisions regarding content investments.
Finally, looking at how "Yeh Hai Chahatein" has performed on a rolling year basis compared to the last 30 days can indicate any trends in popularity or audience engagement. With its peak demand decreasing but still strong demand in India and elsewhere, there may be an opportunity to optimize programming or marketing strategies to build on past successes.
This is Yeh Hai Chahatein (ये है चाहतें)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Yeh Hai Chahatein (ये है चाहतें) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Star Plus, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Yeh Hai Chahatein (ये है चाहतें).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Yeh Hai Chahatein (ये है चाहतें) from partners like Star Plus.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Yeh Hai Chahatein (ये है चाहतें)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Star Plus to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from Star Plus by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Yeh Hai Chahatein (ये है चाहतें). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Star Plus to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Yeh Hai Chahatein (ये है चाहतें)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Star Plus by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Yeh Hai Chahatein (ये है चाहतें), including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Star Plus‘s Yeh Hai Chahatein (ये है चाहतें) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star Plus and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yeh Hai Chahatein (ये है चाहतें), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for Yeh Hai Chahatein (ये है चाहतें) in India. We provide our partners with extensive SVOD competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.