The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives working for an OTT or SVOD platform, TV series financing or production company or any other entertainment company might find it challenging to predict the success of their content, especially in a market like India which has a vast population and a preference for a variety of content. Parrot Analytics' global content demand system provides solutions to these problems by tracking audience demand for a program using a well-defined metric.
"Yeh Vaada Raha" is an excellent example of how demand data can inform acquisition, distribution, and programming decisions. With 3.8 times the audience demand of the average TV show over the last 30 days in India, the demand for "Yeh Vaada Raha" is good. This high demand will inform the show's makers or buyers about its potential performance in the market and how to leverage on its high viewership demand. Additionally, "Yeh Vaada Raha" has gained momentum, with its demand rising over the last 30 days compared to the average over the past 90 days.
Parrot Analytics provides insights via the Parrot Pulse, which captures six independent indicators of global performance globally. These metrics include travelability, longevity, momentum, franchisability, and reach. For instance, Parrot Pulse indicates a good worldwide audience demand for "Yeh Vaada Raha" on all platforms, not just in India. However, travelability is poor, implying that the series has a high demand in its home market,India, but lower demand in other markets. Longevity measures the show's ability to withstand the test of time, and this show has good longevity reports. Poor franchisability means that the show has little potential to produce spin-offs or create franchises. Finally, the show's reach is poor, indicating that its audience is mainly limited to India.
Additionally, content executives can leverage on Parrot Analytics' demand data to value the content or franchise. For example, they can assess a specific show's ability to generate revenues for a given platform or estimate the show's value over time and across multiple platforms. Demand data can also inform them of a show's ability to drive subscriptions while at the same time mitigating churn.
Lastly, with demand data, executives of OTT and SVOD platforms can optimize the shows' release strategy and pricing. They can also find new opportunity markets for the distribution of content and uncover under-monetized titles. Effective pre-release marketing can be optimized by analyzing the demand of shows before they premiere, thus increasing their chances of success.
In conclusion, Parrot Analytics global content demand data provides entertainment executives with insights into how to make informed decisions about acquiring, distributing, or programming content. By tracking the audience demand for a specific program, executives can determine the popularity of a show, its potential performance in the market, value franchise, and optimize release strategy and pricing.
This is Yeh Vaada Raha's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Yeh Vaada Raha travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Zee TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Yeh Vaada Raha.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Yeh Vaada Raha from partners like Zee TV.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Yeh Vaada Raha? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Zee TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from Zee TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Yeh Vaada Raha. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Zee TV to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Yeh Vaada Raha), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Zee TV by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Yeh Vaada Raha, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Zee TV‘s Yeh Vaada Raha is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Zee TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yeh Vaada Raha, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Yeh Vaada Raha in India. We provide our partners with meaningful television industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.