The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for ways to make more informed content, acquisition, distribution, or programming decisions? The answer is using demand data. One example is analyzing the demand data for "2 Broke Girls" in Italy during January of 2024. This show has 2.1 times the audience demand of the average show in Italy over the last 30 days and ranks at an impressive 96.9th percentile in the comedy genre. By examining the top 10 global markets in the last 30 days, "2 Broke Girls" is a hit in China with outstanding audience demand of 12.8x, and the U.S. ranks second with outstanding demand. In fact, "2 Broke Girls" is outperforming the average show in each of the top 10 markets.
Now, let's see how demand data can help you with other aspects of your strategic decisions:
* Content Valuation: Quantifying the value of content is difficult, but using demand data can deliver more informed and dependable content valuation. "2 Broke Girls" is a renowned show with high demand, so its production company can increase its value to potential buyers that want to acquire and distribute the show in different regions or platforms.
* Programming Decisions: By analyzing the trends in demand data, you can get insights into consumer behavior, preferences, and expectations to make informed programming decisions. For instance, you can analyze the genres that are most popular and produce content that reflects the preferences of your audience, ensuring that your programming caters to the demands of your consumers.
* Acquisition Decisions: With demand data, you can better understand the potential of series and movies before you acquire them. For example, if you're considering the acquisition of a show like "2 Broke Girls," you can look at its demand data to find out how well it performs in different markets, and analyze whether it fits your audience and programming strategy.
* Distribution Decisions: Similarly, by analyzing demand data for a show like "2 Broke Girls," you can gain insights about the most suitable platforms and markets to distribute it. Since the show is performing well in most markets, you can tailor your distribution strategy to obtain the best ROI for your content.
In summary, using demand data is an invaluable tool for entertainment executives in making informed decisions about content, acquisition, distribution, and programming. Demand data can deliver unparalleled insights to empower your decision making and ensure that your content resonates with audiences worldwide.
2 Broke Girls's travelability to Italy in the last 30 days is 22%, which means that the audience demand for 2 Broke Girls is 22% of the demand in its country of origin, United States. Click through to another market to discover how well 2 Broke Girls travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as 2 Broke Girls.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as 2 Broke Girls from partners like CBS.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for 2 Broke Girls? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as 2 Broke Girls. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 2 Broke Girls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 2 Broke Girls, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s 2 Broke Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 2 Broke Girls, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 12:50 a.m. PST using global demand data from Parrot Analytics for 2 Broke Girls in Italy. We provide our partners with smart TV know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.