The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention entertainment executives! If you're looking to make informed content or acquisition decisions, you've come to the right place. We at Parrot Analytics use demand data to help you make data-driven decisions that lead to smarter investments and more significant returns.
Let's take a look at the example of "44 Cats," a preschool comedy series with four music-band cats named Lampo, Milady, Pilou, and Meatball. The series has gained high demand in Italy over the last 30 days, with an audience demand of 15.1 times more than the average show in the same region. This high demand suggests that "44 Cats" could be worth a lot in terms of content valuation.
With that in mind, here are some questions that demand data can help you answer regarding the show:
- How much is "44 Cats" worth in Italy? Valuation of the "44 Cats" content can be applied to the Italian market, and the value can be calculated based on its demand in the region. High demand signifies that this show is very valuable in Italy, and content owners can ask for more money from distributors or SVOD platforms in the region.
- Which genres are resonating the most with the audience? In this case, "44 Cats" ranked at the 99.9th percentile in the comedy genre in Italy, showing the prevalence of comedy for preschoolers in the region. Companies can use this information to produce or acquire comedy content for their target audience.
- What is the audience's perception of the show in comparison with other shows in the region? Comparing "44 Cats" with similar shows can provide relevant insights into the audience's perception of the content. In this case, shows like "Married At First Sight (US)" and "The Bachelorette" are among the shows with audiences that also enjoy "44 Cats."
- Can we expect growth in demand for "44 Cats" in the future? The demand for "44 Cats" has been decreasing recently, which can indicate a decrease in the show's popularity. However, data shows a 6.8% increase in Italy during March 2024, suggesting possible growth in the future. Companies may want to invest in the show, especially in the Italian region, before its value increases.
- Which markets will "44 Cats" be most successful in the future? The answer to this question can be found by examining "44 Cats" demand performance in different regions globally. Italy, in this case, is the show's top market, with outstanding audience demand, suggesting continued success in the region. However, the show is also doing well globally; ranked second is Germany, where demand is good, followed by the US, Switzerland, and Russia, where demand is also good.
These are just a few of the many questions that demand data can help you answer. In conclusion, demand data is a crucial tool that can help you make informed content, acquisition, distribution or programming decisions. By leveraging data-backed insights, companies can make better investments, generate higher ROI, and remain relevant in an ever-changing entertainment industry.
This is 44 Cats's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 44 Cats travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rai yoyo‘s 44 Cats is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai yoyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 44 Cats, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for 44 Cats in Italy. We provide our partners with extensive television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.