The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are continuously evaluating your content and trying to find ways to make more informed decisions. And that is why demand data is critical in the process of creating, acquiring, distributing, or programming a TV series.
One of the many ways an executive can use demand data is through content valuation. In the case of "Abbott Elementary," we can tell that the show has 2.3 times the audience demand of the average show in Italy over the last 30 days, which is good. Its demand has also been increasing recently. By understanding how popular the TV series is and how demand may change over time, entertainment executives can get insight into a show's worth and budget allocation. For instance, with demand data, executives can determine how much to spend on content and the dollar value contribution of any title, to any platform, in any region.
As an executive looking to make acquisition decisions, demand data helps you understand the level of interest viewers have in "Abbott Elementary." In Italy, the show has had a 121.5% increase in demand in the past month, which can imply that the show's popularity is growing in Italy. Executives can compare a TV series' success with that of other shows and determine which ones are on the rise or decline.
Demand data is also useful for programming decisions. For instance, by examining the top ten global markets where "Abbott Elementary" is most in-demand, executives can evaluate where to program the show next. The United States is "Abbott Elementary"'s number one market globally, and the show had outstanding audience demand of 14.8x in the country. It's ideal to program the show in markets where it outperforms the average TV show.
Entertainment executives can also use demand data for distribution decisions. For example, understanding the level of interest viewers have in "Abbott Elementary" in a given market allows executives to make informed decisions about licensing the show to other platforms or TV networks.
In addition to the above, executives can use demand data to gain insights on the show's longevity. The data shows that the show has been able to maintain a good level of audience demand over time, and therefore, executives may expect this popularity to persist.
Demand data can also be used for marketing decisions. By examining show's peak demand over the last year, executives can determine how well marketed a series is. Additionally, by studying the show's peak demand in the last 30 days versus the last year, executives can examine if the show's marketing campaign and strategies are reaching viewers.
Demand data is a powerful tool for entertainment executives in making better content, acquisition, distribution, and programming decisions. With demand data, executives can not just understand how popular a show is in a given market but can also assess its value, anticipate trends and forecasts, and develop a more informed and data-driven strategy in a highly competitive market.
Abbott Elementary's travelability to Italy in the last 30 days is 19%, which means that the audience demand for Abbott Elementary is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Abbott Elementary travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Abbott Elementary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Abbott Elementary, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 3:54 p.m. PST using demand content analytics from Parrot Analytics for Abbott Elementary in Italy. We provide our partners with far-reaching television expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.