The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool for entertainment executives to make informed content, acquisition, distribution and programming decisions. The analysis of "Adventure Time" for the month of February 2024 in Italy provides us with insights into how demand data can be used strategically for decision-making.
One of the key uses of demand data is content valuation. The demand for "Adventure Time" in Italy was good, with 7.9 times the audience demand of the average show in Italy over the last 30 days. This indicates that the show is a valuable asset, driving engagement and contributing to platform-specific marginal revenue. Additionally, the demand for this show has been increasing recently, giving it even more value.
Demand data can also be critical in understanding the audience's preferences and interests. The audience for "Adventure Time" in Italy is predominantly interested in comedy genres, with "Adventure Time" ranking at the 99.3th percentile in the genre for February. This information can be used to develop and acquire content that caters to Italy's audience preferences.
Another use case for demand data is discovering new markets for content distribution. The top 10 global markets where "Adventure Time" is most in-demand over the last 30 days indicate that the show has a strong international appeal. By understanding where a show has high demand, content distributors and entertainment executives can allocate resources to maximize its reach and ROI.
Demand data can also inform pre-release marketing strategies. The analysis of "Adventure Time" reveals that demand for the show spiked in late February 2024 for Italy. This information can be used to strategically time marketing campaigns to take advantage of peaks in demand, building momentum and creating cultural buzz around the TV show.
Moreover, demand data enables benchmarking, as "Adventure Time's" ranking in February was #103 in Italy. The relative success of this show can be compared to other shows available in Italy and worldwide. Additionally, by examining other titles that fans of "Adventure Time" also like, such as "Rick And Morty" and "South Park," content distributors can optimize their content acquisition strategies to target viewers who may be interested in similar shows.
In conclusion, as an entertainment executive, it is important to leverage the power of demand data to make informed decisions related to content valuation, international distribution, audience preferences, and developing effective marketing campaigns. By analyzing market demand for TV shows like "Adventure Time," entertainment companies can optimize their content strategies, maximize ROI and stay ahead of the competition.
Adventure Time's travelability to Italy in the last 30 days is 14%, which means that the audience demand for Adventure Time is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on March 19, 2024, 2:48 a.m. PST using television demand content from Parrot Analytics for Adventure Time in Italy. We provide our partners with valuable TV series capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.