The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you should analyze the demand data of a specific title to make informed decisions when it comes to acquisition, distribution, and programming decisions. For instance, let us examine how demand data for Alias in Italy can be used to make more informed choices as a TV executive.
Firstly, analyzing the demand data of Alias in Italy can assist in determining the dollar value contribution of that title, as well as the value of a content library to a platform over time, enhancing content valuation. By harnessing demand data, one can observe how much a series is worth, which shows within a library are in the highest demand, as well as how demand for a particular show has altered over time-demand for Alias in Italy, for example, increased by 13.9% in March 2024, indicating a surge in popularity.
Secondly, it can be beneficial to analyze the affinity analysis of Alias in Italy to gain insights into the best talents, brands that would expand your audience, and other TV shows that can be leveraged to retain or acquire subscribers to your platform.
Thirdly, demand data for Alias in Italy can assist in identifying popular genres within the Italian market or the specific best region to cater to, allowing one to provide a streaming platform with the necessary content variety, increasing the likelihood of subscriber acquisition. As an example, Alias is in the 96.8th percentile for the drama genre in Italy, indicating strong demand in this genre and other drama shows that the Italian targeted market favors.
Fourthly, analyzing the top ten global markets where Alias is most popular in the last 30 days reveals that this TV series outperforms the demand of the average TV show (1x) in each of these markets, making it an ideal acquisition to expand one's platform's reach to these specific markets.
Lastly, analyzing the performance of Alias on a 1-year rolling basis and comparing it to the last 30 days can reveal interesting insights. For example, the show has been increasing popularity, with a change in demand of 22.2%, indicating that it could be an ideal future acquisition.
In conclusion, the above insights are only scratching the surface of the range of insights and informed decisions possible when using audience demand data analytics for TV executives in acquiring, distributing, and programming decisions. Parrot Analytics is committed to providing you with the most precise, thorough, and timely insights available so that you can continue to offer the best quality content to your audience while generating significant ROI for your company.
Alias's travelability to Italy in the last 30 days is 43%, which means that the audience demand for Alias is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Alias travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Alias), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Alias, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Alias is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alias, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Alias in Italy. We provide our partners with far-reaching TV industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.