The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make strategic content decisions, analyzing the demand data of a TV show like "American Dad!" can provide valuable insights to make informed content acquisition or distribution decisions.
Content Valuation:
Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Demand data powers Parrot Analytics' content valuation system, which helps quantify a title's contribution to the platform-specific marginal revenue and calculates the ROI a specific title will bring for any given platform. By using demand data, an entertainment executive can assess a TV series' ability to drive subscriptions and mitigate churn.
In the case of "American Dad!" in Italy, the current demand is 2.7 times the average show in Italy over the last 30 days, indicating good demand. As compared to its demand of 3.6 times the average over the last 90 days, demand for this show has been decreasing recently. Therefore, it can be concluded from demand data that this TV series may have limited revenue growth potential in Italy or may require an improvement in programming to account for the decrease in demand.
Acquisition and Distribution:
Demand data can inform acquisition and distribution decisions for a TV series, and particularly, help determine a show's popularity and audience preferences in various global markets. In the case of "American Dad!" over the last 30 days, it has outstanding audience demand in the top 10 global markets, beating the demand of the average TV show in each of those markets.
Programming:
Demand data can help entertainment executives make data-driven programming decisions to optimize content for success. For example, examining the demand data of "American Dad!" in Italy over the last 30 days can provide insights into how to optimize the TV series for success in Italy. Other shows that fans of "American Dad!" also like are "The Simpsons," "Rick And Morty," and "South Park," making it easier for TV executives to identify the preferred programming genre.
Subscriber Acquisition and Retention:
Demand data can help to identify the types of content that audiences prefer, making it easier for entertainment executives to select titles that will attract new subscribers to their platforms. Conversely, it also enables the identification of content that can help retain existing subscribers. In the case of "American Dad!" in Italy, the show has maintained its position above the average demand, indicating that it may help to retain subscribers in Italy.
In conclusion, demand data can provide valuable insights that can help entertainment industry executives make informed decisions about content acquisition, distribution, programming, subscriber acquisition, and retention. The demand data analysis of "American Dad!" in Italy over the last 30 days indicates its current market situation, viewer preferences, and opportunities for programming optimization. Ultimately, analyzing demand data is critical for executives operating in the entertainment industry to make data-driven strategic decisions.
American Dad!'s travelability to Italy in the last 30 days is 18%, which means that the audience demand for American Dad! is 18% of the demand in its country of origin, United States. Click through to another market to discover how well American Dad! travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as American Dad!.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Dad! from partners like FOX.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Dad!? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Dad!. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Dad!), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Dad!, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s American Dad! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Dad!, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for American Dad! in Italy. We provide our partners with comprehensive content workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.