The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might use demand data for a variety of reasons such as content valuation, acquisition, distribution, and programming decisions. With demand data, you can make more informed decisions based on audience behavior, and trends. For instance, let's use the case study of "American Gods" to illustrate how demand data can help with content decisions in Italy.
Based on the demand data, "American Gods" has a good demand in Italy concerning other shows. The Parrot Analytics demand measurement system ranks "American Gods" at the 98.4 percentile in the drama genre, meaning the show has higher demand than 98.4% of all drama titles in Italy. This is a clear indication of how popular the show is in Italy.
Demand data can also reveal the show's performance dynamics over a specific period, month or year. Although the show's average demand on a rolling year basis was 1.8 times the average title, it rose to 5.1 times the title average for the last 30 days, indicating a considerable increase in popularity.
Additionally, the show's popularity across different markets can indicate its level of international appeal. In the case of "American Gods," the show has good travelability, meaning that it has some international demand relative to its home market, the United States. Furthermore, the show is performing exceptionally well in the United States, where its audience demand is 9.4x, representing outstanding levels of audience demand.
Demand data can also provide insights into the show's audience behavior and trends. For instance, the top ten shows with a similar fan base in Italy include Star Trek: Picard, Westworld, and others, which can be helpful in developing content ideas or collaborations with other shows.
Lastly, demand data can also inform decisions about marketing and release strategy. As seen in the case of "American Gods," the show experienced a significant spike in demand towards the end of March, which could be explored further, perhaps by investing in a marketing campaign or releasing new trailers or clips.
In conclusion, when used collectively with other data sources, demand data can provide critical insights that entertainment executives can use to make informed decisions about content valuation, acquisition, distribution, and programming decisions. By analyzing the demand data for "American Gods" in Italy, we can see how it can be applied to inform executives' decision-making processes regarding the show or other similar content.
American Gods's travelability to Italy in the last 30 days is 31%, which means that the audience demand for American Gods is 31% of the demand in its country of origin, United States. Click through to another market to discover how well American Gods travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s American Gods is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Gods, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for American Gods in Italy. We provide our partners with extensive content competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.