The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data provided by Parrot Analytics to make more informed content, acquisition, distribution, or programming decisions. One of the ways to do this is by examining the performance of TV shows in specific markets. For instance, let's take the example of the spinoff series of 'American Horror Story' in Italy for the month of January 2024.
Using demand data, we can learn that audience demand for "American Horror Stories" in Italy is 3.8 times the average TV show over the last 30 days. This information can be used to quantify the content valuation of the show. Additionally, only 8.6% of all TV shows have this level of demand, indicating that the show is performing well. However, the demand for this show has been decreasing recently. This information is crucial for you to determine whether to acquire this show or look for other viable options.
"American Horror Stories" achieved a peak rank of #335 in Italy, and it moved up in its rank by 371 spots during January in Italy. This information can be used to understand the show's popularity and track its progress over time. Further, the show ranks at the 98.0th percentile in the drama genre in Italy, meaning it has higher demand than 98.0% of all drama titles in the country. This stat can be used to benchmark the show's performance against others in the same genre.
Parrot Analytics provides an independent measure of a show's global performance across six dimensions. According to the Parrot Pulse for "American Horror Stories," the show has outstanding worldwide audience demand across all platforms, and its travelability is good. In Italy, the demand for the show was 36% of the demand in its country of origin, the United States. This information tells you about the show's global appeal and whether it would be suitable for international distribution.
Additionally, its longevity, momentum, franchisability, and reach are excellent in general. However, you must examine each of these in context, which can help you decide how much value this show could bring to your platform. For example, the show's momentum has been outstanding, indicating that it has been growing at a rapid rate. This information can be used to determine whether you should promote the show more aggressively or allocate more resources to it in the future.
By examining the top 10 global markets where "American Horror Stories" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Moreover, the show achieved outstanding audience demand of 10.0x in the United States. You can use this information to weigh the cost-benefit of acquiring the rights to the show in various markets.
In conclusion, Parrot Analytics demand data provides you with valuable insights into the performance of TV shows in specific markets. Using this data, you can make more informed content, acquisition, distribution, or programming decisions, including determining content valuation, tracking the show's popularity, benchmarking its performance against others in the same genre, and more.
American Horror Stories's travelability to Italy in the last 30 days is 65%, which means that the audience demand for American Horror Stories is 65% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Stories travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Stories), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s American Horror Stories is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Stories, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 12:55 a.m. PST using global tv demand datasets from Parrot Analytics for American Horror Stories in Italy. We provide our partners with meaningful television industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.