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TV ratings for American Horror Story in Italy. FX TV series

American Horror Story

Original TV Network:
FX
Genre:
Horror
Release type:
Network
IMDB Rating:
8.1

An anthology series centering on different characters and locations, including a house with a murderous past, an insane asylum, a witch coven, a freak show circus, a haunted hotel, a possessed farmhouse, a cult, the apocalypse, and a slasher summer camp. more

How well is this TV series doing in Italy?

Last 30 days
13.8x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: How 'American Horror Story' in Italy Can Help You Make Better Entertainment Decisions

Parrot Analytics Insights - February 2024

As an entertainment executive, you might be looking for ways to make more informed content, acquisition, distribution, and programming decisions. By leveraging demand data, you can obtain insights that can help you make better decisions and allocate resources effectively. In this article, we will use our analysis of "American Horror Story" in Italy in February 2024 to answer some of the questions that executives might have.

- Content valuation uses demand data to answer these questions: How much is my series worth? The demand data shows that "American Horror Story" has outstanding demand in Italy, which can indicate that the series has a high valuation. By using Parrot Analytics' content valuation system based on demand data, an executive can get an economic valuation system that reveals the dollar value contribution of any title to any platform in any region.
- Demand enables valuing IP globally: What content is most popular in my market or on a global scale? By analyzing the top 10 global markets where "American Horror Story" is most in-demand over the last 30 days, you can understand the popularity of the show on a global scale. "American Horror Story" showed outstanding demand in each of the markets, and it's most popular in the United States, where the demand is 17.0 times the title average. Knowing this information, an executive could make data-driven decisions about global content investments.
- Content valuation: How can an executive determine how much to spend on content? We show that "American Horror Story" has exceptional audience demand across all platforms, exceptional travelability, and exceptional longevity. By examining the dimension of travelability, an executive might conclude that investing in or acquiring content that travels well would be a smarter play.
- Demand data powers Parrot Analytics' content valuation system: If an executive needs to find out how a title drives engagement across the rest of the catalog, Parrot Analytics' content valuation system can quantify the platform-specific marginal revenue contribution.
- Demand leverages Parrot Analytics' content valuation system: Using demand data, an executive can calculate the ROI a particular title brings to any given platform or assess a TV series' ability to drive subscriptions and mitigate churn. The demand data for "American Horror Story" has increased by 13.1% in Italy, which could indicate that the show is performing well in driving acquisition or reducing churn.
- Demand informs scalable concept testing: Which elements of existing content do fans like the most, and how can an upcoming production be optimized for success? From our analysis of "American Horror Story," we can see what other shows fans of the series like. These shows include "The Simpsons," "American Horror Stories," and "What We Do In The Shadows." By using affinity analysis, an executive can identify the best talent or brand to partner with to expand their audience and identify TV shows that will help in subscriber acquisition or retention.
- Demand helps with decisions concerning supply and demand: What type(s) of content exhibit opportunities to acquire or produce? By understanding the demand for "American Horror Story," an executive could decide to invest in more horror content.

In conclusion, demand data can provide valuable insights to executives making decisions in the entertainment industry. Using Parrot Analytics' content valuation system, executives can calculate a title's worth for any given platform in any region. By leveraging demand data, content executives can make more informed decisions about how to spend their budgets, which territories to target, and which genres to invest in. "American Horror Story" is an example of how demand data can provide executives with insights that they can use to make more informed decisions about content valuation, acquisition, distribution, programming, and more.

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More news about American Horror Story:

How fast is demand for American Horror Story growing?

Last 30 days
+0.0% Change in demand
On a rolling 30-day average basis, we compare TV demand in Italy for American Horror Story to the preceding 30 days: Demand has increased by 0.0%

Horror performance

Last 30 days
99.5% Percentile rank
American Horror Story ranks at the 99.5th percentile in the Horror genre. This means American Horror Story has higher demand than 99.5% of all Horror titles in Italy
Title position in Horror
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
46% Travelability to Italy

American Horror Story's travelability to Italy in the last 30 days is 46%, which means that the audience demand for American Horror Story is 46% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.

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Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.

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Fuse art with science for the next global hit

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How popular is American Horror Story around the world?

Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch American Horror Story also watch:

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Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.

This page has been amended on March 18, 2024, 12:42 p.m. PST using analytics from Parrot Analytics for American Horror Story in Italy. We provide our partners with meaningful TV series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.