The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, using demand data to make informed decisions can be a powerful tool in content valuation and acquisition decisions. Let's take the example of "Andor," a Star Wars spin-off series with 12.5 times the audience demand of the average show in Italy over the last 30 days. Only 2.7% of all TV shows have this level of demand. In comparison, it had a demand of 12.1 times the average over the last 90 days, which indicates a recent increase in demand.
Looking at the show's rank, "Andor" moved up 23 spots in its rank during February in Italy and achieved the peak rank of #47 in Italy, which is an indicator of strong performance. Additionally, the show's popularity has seen an 8.2% increase in Italy during February, and its audience demand spiked towards the end of the month.
When analyzing the show's performance across six dimensions, the worldwide audience demand for "Andor" has been outstanding, and its travelability, a measure of international demand relative to its home market, is exceptional. Moreover, the show's longevity has been good, keeping a steady audience demand over time, and its momentum, the pace of growth, is likewise good. Finally, its franchisability, or spin-off potential, is good, and its reach, the number of people expressing demand for a show, is good.
Comparing "Andor's" performance over the last 30 days to a 1-year rolling basis reveals some interesting insights. Although its peak demand over the course of the year was 14.0 times the average, it peaked at 13.0 times the average in the last 30 days, indicating a 6.8% increase in demand. The show's average demand on a rolling year basis was 11.9 times the average title, compared to 12.5 times the title average for the last 30 days, which indicates that the show has increased in popularity recently.
Another way to use audience demand data is to assess the popularity of similar shows among fans of "Andor." In this case, we find that fans of "Andor" also like shows like "Obi-wan Kenobi," "Ahsoka," and "The Lord Of The Rings: The Rings Of Power," which offers insight into what other content might perform well on the platform.
Finally, audience demand data can be used to evaluate a show's most in-demand markets. "Andor" outperforms the demand of the average TV show in each of its top 10 global markets. Notably, the United States is "Andor's" number one market globally, with outstanding audience demand of 14.3x. The show also sees outstanding demand across several other countries such as Italy, the UK, Bulgaria, Canada, Netherlands, Ukraine, and China.
In summary, using demand data and analytics tools like Parrot Analytics' content valuation system can help entertainment and television executives make more informed decisions about their content, acquisition, distribution, and programming strategies. By analyzing audience demand data, executives can determine which shows are most in-demand, where they are popular, and what other content is popular among fans of those shows. Moreover, understanding audience demand across international markets can help executives assess travelability and target which markets to focus on for global expansion.
Andor's travelability to Italy in the last 30 days is 67%, which means that the audience demand for Andor is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Andor travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Andor, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 4:35 a.m. PST using global television demand analytics from Parrot Analytics for Andor in Italy. We provide our partners with smart television know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.