Parrot Analytics logo
What is Demand? Why Demand? Industry Products Insights
TV ratings for Andor in Italy. Disney+ TV series

Andor

Original TV Network:
Disney+
Genre:
Action and Adventure
Release type:
Digital Original

Prequel series to Star Wars' 'Rogue One', following the adventures of Cassian Andor during the formative years of the Rebellion.

How well is this TV series doing in Italy?

Last 30 days
13.0x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Using Demand Data to Make Smarter TV Content Decisions: The Case of 'Andor' in Italy.

Parrot Analytics Insights - February 2024

As a television executive, using demand data to make informed decisions can be a powerful tool in content valuation and acquisition decisions. Let's take the example of "Andor," a Star Wars spin-off series with 12.5 times the audience demand of the average show in Italy over the last 30 days. Only 2.7% of all TV shows have this level of demand. In comparison, it had a demand of 12.1 times the average over the last 90 days, which indicates a recent increase in demand.

Looking at the show's rank, "Andor" moved up 23 spots in its rank during February in Italy and achieved the peak rank of #47 in Italy, which is an indicator of strong performance. Additionally, the show's popularity has seen an 8.2% increase in Italy during February, and its audience demand spiked towards the end of the month.

When analyzing the show's performance across six dimensions, the worldwide audience demand for "Andor" has been outstanding, and its travelability, a measure of international demand relative to its home market, is exceptional. Moreover, the show's longevity has been good, keeping a steady audience demand over time, and its momentum, the pace of growth, is likewise good. Finally, its franchisability, or spin-off potential, is good, and its reach, the number of people expressing demand for a show, is good.

Comparing "Andor's" performance over the last 30 days to a 1-year rolling basis reveals some interesting insights. Although its peak demand over the course of the year was 14.0 times the average, it peaked at 13.0 times the average in the last 30 days, indicating a 6.8% increase in demand. The show's average demand on a rolling year basis was 11.9 times the average title, compared to 12.5 times the title average for the last 30 days, which indicates that the show has increased in popularity recently.

Another way to use audience demand data is to assess the popularity of similar shows among fans of "Andor." In this case, we find that fans of "Andor" also like shows like "Obi-wan Kenobi," "Ahsoka," and "The Lord Of The Rings: The Rings Of Power," which offers insight into what other content might perform well on the platform.

Finally, audience demand data can be used to evaluate a show's most in-demand markets. "Andor" outperforms the demand of the average TV show in each of its top 10 global markets. Notably, the United States is "Andor's" number one market globally, with outstanding audience demand of 14.3x. The show also sees outstanding demand across several other countries such as Italy, the UK, Bulgaria, Canada, Netherlands, Ukraine, and China.

In summary, using demand data and analytics tools like Parrot Analytics' content valuation system can help entertainment and television executives make more informed decisions about their content, acquisition, distribution, and programming strategies. By analyzing audience demand data, executives can determine which shows are most in-demand, where they are popular, and what other content is popular among fans of those shows. Moreover, understanding audience demand across international markets can help executives assess travelability and target which markets to focus on for global expansion.

Special offer: Discover our global entertainment analytics software and activate our best offer now: As a new customer you can save 37% on your first month or 62% on your first year!

More news about Andor:

Action and Adventure performance

Last 30 days
99.2% Percentile rank
Andor ranks at the 99.2th percentile in the Action and Adventure genre. This means Andor has higher demand than 99.2% of all Action and Adventure titles in Italy
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
67% Travelability to Italy

Andor's travelability to Italy in the last 30 days is 67%, which means that the audience demand for Andor is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Andor travels internationally.

Powering the content industry

Who are you in the industry?

Capture more value from global content opportunities

Industry
  • Strategy-Board Created with Sketch.
    Project risk and return based on market demand factors.
  • Chart-DD Created with Sketch.
    Increase the accuracy of predictions by leveraging unique consumer demand datasets with strong correlations to financial results.
  • Switch Created with Sketch.
    Validate investment hypothesis prior to the release of financial results data.
  • Shape Created with Sketch.
    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.

Contact us

Support casting decisions with empirical facts

Industry
  • Handshake-1 Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Document-Star Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Throphy Created with Sketch.
    Reveal hidden talent insights to determine who is truly worth an investment.
  • Strategy-Board Created with Sketch.
    Inform agency strategy formulation with empirical content metrics to discover new business opportunities.
  • Money Created with Sketch.
    Promote and market cast with confidence leading to increased prestige and industry impact.

Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Andor.

Contact us

Produce with confidence and mitigate downside risks

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Bomb Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Advice Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Handshake-2 Created with Sketch.
    Decrease production risks by combining content genome insights with demand data.
  • Money Created with Sketch.
    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Andor from partners like Disney+.

Contact us

Fuse art with science for the next global hit

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Chart-DD Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Target Created with Sketch.
    Project risk and return based on market demand factors.
  • Bomb Created with Sketch.
    Decrease investment risks with content genome insights.
  • Strategy Created with Sketch.
    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

Contact us

Lead global content negotiations with authority

Industry
  • Celebrations Created with Sketch.
    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy-Board Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Handshake-2 Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Money Created with Sketch.
    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
  • Chart-DD Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Andor? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

Contact us

Maximize advertising revenues from new audiences

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money Created with Sketch.
    Harnesses audience demand datasets to gain programming insights that maximize ad sales.
  • Money-Hand Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • People-Diverse Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Target Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Andor. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Contact us

Acquire the best shows to fortify your competitive position

Industry
  • Money Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • Target Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Money-Hand Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • People-Diverse Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Sports-Tee Created with Sketch.
    Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows from partners such as Disney+ to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Andor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Contact us

Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

Contact us

Deploy high impact entertainment marketing strategies

Industry
  • Target Created with Sketch.
    Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
  • Strategy Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Switch Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
  • Strategy-Board Created with Sketch.
    Inform strategy formulation with empirical content metrics.
  • Money Created with Sketch.
    Qualify the right audience for your campaigns with confidence.

Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Andor, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

Contact us

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

$99
USD per month
Pay monthly

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Parrot Analytics Originals

Our collection of the most thought-provoking article series, stacked with strategic insights to help you navigate the future.

Exclusive Trend Reports

Exclusive analyses on global, regional and local content and audience trends, keeping you ahead of the curve and helping you stand out.

Industry Workflow Solutions

Step-by-step guides on how to maximize success in the areas of acquisition, marketing, sales & distribution, infrastructure and more.

None None

Breaking Industry Analyses

Be the first to receive breaking industry reports, topical analyses and timely reminders of what matters most right now.

Global Market Insights

Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Andor, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.

This page has been recreated on March 29, 2024, 4:35 a.m. PST using global television demand analytics from Parrot Analytics for Andor in Italy. We provide our partners with smart television know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.