The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed content decisions, which is why having access to demand data is crucial. Demand data can give you an independent measure of a show's global performance across various dimensions. Taking the example of "Baby (Netflix)" for the month of March 2024 in Italy, let's explore how demand data can help you make more informed decisions:
Content Valuation:
- How much is your show worth? Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. In the case of "Baby (Netflix)", demand for the show has been decreasing over the last 90 days, but it still has 2.2 times the audience demand of the average show in Italy over the past 30 days. This information can be used to estimate the baseline value of the show and to make content valuation decisions.
Acquisition Decisions:
- How popular is the show in a specific market? "Baby (Netflix)" has a good audience demand of 1.0x in Italy, which is its number one market globally. You can also use demand data to compare shows against each other and choose titles that resonate with your target audience.
Distribution Decisions:
- What type of show(s) should you acquire or produce? Demand data can be used to identify what genres or titles are resonating with your audience. For example, other shows that fans of "Baby (Netflix)" also enjoy include "RuPaul's Drag Race", "Shameless", and "Platonic." This information can help with distribution decisions.
Programming Decisions:
- How can you optimize the release strategy? Demand data can inform the release strategy of a show. In the case of "Baby (Netflix)", the demand spiked in late March 2024 in Italy. This information can help you optimize when to release a new season or episode.
- How did the show perform over time? The longevity of a show can be measured by how well audience demand is maintained over time. For "Baby (Netflix)", the longevity is okay, meaning that its audience demand has been maintained over time. This information can help you decide whether to produce or acquire a show that will have a long-lasting impact on your target audience.
- What is the reach of a show? The number of people expressing demand for a show is referred to as reach. The reach of "Baby (Netflix)" is poor, which means that the show has a dedicated but small fandom. You can use this information to decide whether the show will attract new subscribers to your platform or network.
In conclusion, demand data can be used to make more informed content, acquisition, distribution, and programming decisions. By understanding the demand for a particular show, you can make strategic decisions that will help increase engagement, grow your audience, and retain subscribers.
This is Baby (Netflix)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Baby (Netflix) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Baby (Netflix) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baby (Netflix), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for Baby (Netflix) in Italy. We provide our partners with far-reaching OTT capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.