The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, having access to demand data is essential for making informed content decisions and keeping up with the ever-changing entertainment industry. This is where Parrot Analytics' content valuation system comes in. The analysis of "Ben 10 (2016)" for the month of March 2024 in Italy demonstrates the various ways in which demand data can be used to make more informed acquisition, distribution, and programming decisions.
Firstly, demand data can help in content valuation by revealing the dollar value contribution of any title to any platform in any region. In the case of "Ben 10 (2016)" in Italy, with 5.2 times the audience demand of the average show, the demand for the show is good. Therefore, from a content valuation standpoint, the show holds significant value as it is driving audience demand in the region.
Secondly, demand data can help in programming decisions by informing scalable concept testing such as which elements of existing content fans like the most and how an upcoming production can be optimized for success. For instance, demand data from the analysis shows that "Ben 10 (2016)" audience demand increased by 18.0% in Italy during March, which can inform the team responsible for programming the show that Italian audiences are increasingly interested in the series.
Thirdly, demand data can help with subscriber acquisition and retention decisions. Knowing which titles to buy that will keep current audiences happy or attract new subscribers to a platform is crucial. In the case of "Ben 10 (2016)", it performed well in the United States and other global markets, indicating that it could be a useful acquisition for any streaming platform in these regions. Also, the top 10 global markets that demand for the show is highest show outstanding results in each of these markets including Germany, Brazil, Romania, Venezuela, Thailand, Mexico, Paraguay, and Egypt.
Fourthly, demand data could inform distribution decisions by answering questions about which platforms to target for the distribution of content. In the case of "Ben 10 (2016)", the demand for the series is higher than 98.7% of all comedy titles in Italy, highlighting that comedy visual content is resonating with Italian audiences. Therefore, other humor-oriented content can be targeted to Italian audiences based on this insight.
Lastly, momentum indicates whether a show is part of the cultural zeitgeist or not, and audience demand has maintained over time. With the outstanding longevity and momentum of "Ben 10 (2016)", it has become a staple in the entertainment industry. It also indicates that the content is under-monetized and could be an opportunity for content distribution.
In conclusion, having access to demand data provides one of the best ways that entertainment executives can make informed content, acquisition, distribution and programming decisions. The analysis of "Ben 10 (2016)", for instance, showcases how high demand translates to content valuation and audience satisfaction. By utilizing Parrot Analytics' content valuation system, entertainment executives could have access to actionable insights to make informed business decisions.
Ben 10 (2016)'s travelability to Italy in the last 30 days is 25%, which means that the audience demand for Ben 10 (2016) is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10 (2016) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Cartoon Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Ben 10 (2016).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Ben 10 (2016) from partners like Cartoon Network.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ben 10 (2016)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Cartoon Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from Cartoon Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ben 10 (2016). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ben 10 (2016)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ben 10 (2016), including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10 (2016) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10 (2016), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Ben 10 (2016) in Italy. We provide our partners with meaningful content competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.