The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed content decisions that align with the interests of your target audience. Parrot Analytics’ demand data can help you evaluate your content choices and make well-informed decisions.
Demand data provides insights on the popularity of a show relative to the average, and the audience’s preferences in specific genres. For instance, “Big Time Rush,” a TV show about a boy band chasing their dreams of becoming pop stars has been very successful in Italy, with 4.1 times the audience demand of the average show in the region over the last 30 days. In light of these old statistics, as an executive, you’re likely to consider how popular this genre is among your audience and consider investing in content that’s more aligned with their interests.
By having access to data on shows that are similar to “Big Time Rush,” executives can make relevant decisions. For example, according to Parrot Analytics, audience preferences for the show overlap with shows such as “Sesame Street,” “Thomas & Friends,” and “Bill Nye The Science Guy.” This data can assist executives in evaluating the genre or category of their content and provide them with information on what their audience currently enjoys watching.
Furthermore, by leveraging demand data, you can assess the appeal of a show in different markets. In the case of “Big Time Rush,” the US market is cited as the best-performing globally. As an example, demand for the show in the United States is 7.4 times that of the average TV show. The show’s demand is also good in Poland, Netherlands, Italy, Belgium, Hungary, Germany, Croatia, and Norway, according to the same data. This information can help decision-makers understand where to focus their distribution strategy and create tailored content for specific regions.
Another use for demand data is in content valuation. Using algorithms that aggregate demand, Parrot Analytics can reveal the dollar value contribution of any title to any platform in any region. In the case of “Big Time Rush,” this data can estimate the value of this show to a platform in terms of subscriptions and turnover. By monetizing your content library, you can better strategize how to allocate your resources and create content that aligns with viewers’ interests and continues to attract more subscriptions.
Finally, demand data can answer questions concerning marketing campaigns, fan engagement, audience acquisition and audience retention. The show’s momentum, franchise potential, reach, and longevity are aspects that can inform the way to conduct marketing campaigns and optimize the content to produce spin-offs. You can also use this data to gauge the effectiveness of marketing campaigns and plan future promotions.
In summary, Parrot Analytics’ demand data can provide entertainment executives with the insights they need to understand the audience’s preferences, content valuation, marketing campaigns, and content distribution, leading to more informed decisions and planning.
Big Time Rush's travelability to Italy in the last 30 days is 10%, which means that the audience demand for Big Time Rush is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Big Time Rush travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Big Time Rush is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Time Rush, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 11:13 p.m. PST using global television demand metrics from Parrot Analytics for Big Time Rush in Italy. We provide our partners with comprehensive media industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.