The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data is crucial to making informed content, acquisition, distribution, and programming decisions. One powerful tool that you can use is to leverage Parrot Analytics' content valuation system which is powered by global content demand and supply. This system can help you answer many questions that can ultimately lead to decisions that will help grow your business. Let us examine how the demand data for the TV series "Billions" can be used to make more informed decisions in the context of a global entertainment company.
Firstly, demand data can inform content valuation. In analysing the demand data for "Billions," we see that it has 6.2 times the audience demand of the average show in Italy over the last 30 days. This high demand level indicates an opportunity for content valuation and in understanding the monetary value that this content can bring to a platform, studio, or distributor. Content valuation can answer such questions as: how much is my series worth, how much is being driven by demand for one of its stars, and what is the baseline value of the title? Using Parrot Analytics' content valuation system will help entertainment executives answer these questions.
Secondly, demand data enables global IP valuation. Through understanding what is popular in a specific market or globally, entertainment executives can measure the value of IP. With "Billions," we see that it has outstanding demand in many countries such as the United States, Mexico, Brazil, United Kingdom, Canada, Germany, Russia, France, and China. Knowing this global demand positioning can guide acquisition decisions and distribution choices.
Thirdly, demand data can inform decisions around retention and acquisition of subscribers. Entertainment executives can make these decisions by looking at the shows driving high audience demand. With "Billions," if a streaming platform acquires the show, it has the potential to drive subscription and mitigate churn. The system can help entertainment executives understand how much a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions, and evaluate content that is under-monetized.
Fourthly, demand data informs optimal release strategy and pricing. Entertainment executives can understand the ideal release strategy for a title or content that can help boost demand globally. In the case of "Billions," the data indicates a demand spike in late March 2024 in Italy. This spike can inform release strategies and pricing decisions.
Finally, demand data informs competitive benchmarking. By comparing "Billions" to other titles available on the market, entertainment executives will gain a better understanding of how competitive the title is and what they need to do in order to make it more competitive. For entertainment talent agencies and TV production companies, the system can help inform scalability concept testing and franchise potential.
In conclusion, the demand data for a TV series like "Billions" can be used by entertainment executives to make more informed content, acquisition, distribution, and programming decisions. Using tools such as Parrot Analytics' content valuation system enables entertainment executives to determine how valuable specific content is, guide acquisition decisions, evaluate content that is under-monetized, inform retention and acquisition of subscribers, find worldwide audience demand, and benchmark competitors. By understanding the global audience demand, entertainment executives can make more informed decisions that improve the business.
Billions's travelability to Italy in the last 30 days is 17%, which means that the audience demand for Billions is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Billions travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Billions is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Billions, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:02 p.m. PST using tv demand analytics from Parrot Analytics for Billions in Italy. We provide our partners with smart media industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.