The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking for a show to acquire or produce in Italy? Or maybe you're a TV executive trying to determine the value of a TV series? In either case, Parrot Analytics' demand data is a tool to help you make more informed decisions. Let's examine how demand data can assist you by looking at the case of "Blindspot" in Italy.
First and foremost, "Blindspot" has been in good demand in Italy over the last month. With 2.6 times the audience demand of the average show in Italy over the last 30 days and 8.6% of all TV shows having this level of demand, "Blindspot" is a good candidate to consider.
One key factor that can help determine a TV series' value is content valuation. Parrot Analytics' content valuation system utilizes demand data and reveals the dollar value contribution of any title to any platform in any region. By using the demand data of "Blindspot", you can calculate the ROI a specific title will bring to any given platform. Additionally, you can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. This means you can start unbundling the value of content on any streaming service and use demand data to make more informed content valuation decisions.
Moreover, demand data can tell you if a show has travelability, i.e., international appeal, that can help you successfully expand your content abroad. "Blindspot" has an audience demand in Italy that is 34% of the one in the United States. Although it is difficult to translate this into monetary figures, we can assume that demand data can correlate with an international audience's willingness to pay for content. Additionally, tracking the different countries where "Blindspot" has high demand can help you understand which markets to target.
Furthermore, by looking at the audience's affinity data, you can determine which types of content exhibit an opportunity to acquire or produce. Based on shows that "Blindspot" fans also watch, you can tell which other shows have similar themes, genres, and styles that are popular in the same market (Italy in this case). You can take this information to stretch budgets by acquiring or producing content that speaks directly to those interests.
Finally, the demand data available for "Blindspot" can give you an idea of how to create an optimal release strategy and pricing. By assessing the information about the show's trends and peak demand, you can obtain valuable insights into how to put out your content for maximal engagement and profitability.
By examining the demand data for "Blindspot" in Italy, we can conclude that demand data provides valuable information to make more informed decisions. Whether you're acquiring or producing a show in Italy, Parrot Analytics' demand data can offer insights into the show's future success.
Blindspot's travelability to Italy in the last 30 days is 63%, which means that the audience demand for Blindspot is 63% of the demand in its country of origin, United States. Click through to another market to discover how well Blindspot travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Blindspot is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blindspot, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Blindspot in Italy. We provide our partners with valuable television series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.