The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are many key decisions to make around content valuation, acquisition, distribution, and programming. With access to demand data, you can make more informed decisions that are tailored to your audience. Let's take a look at how demand data for "Blue's Clues" can be used to help you make better decisions.
### Content Valuation
How much is "Blue's Clues" worth? Demand data can help you answer this question. Looking at the demand for "Blue's Clues" in Italy, we can see that it has 4.0 times the audience demand of the average show. This is a good indication of the show's value. Additionally, we can see that the show achieved the peak rank of #317 in Italy, and during February its audience demand has decreased by 68.5%. By leveraging demand data, you can determine how much to spend on content and get a more accurate view of its value.
### Acquisition Decisions
Should you acquire "Blue's Clues" for your platform? Examining the top 10 global markets where the show is most in-demand over the last 30 days, we find that "Blue's Clues" outperforms the demand of the average TV show in each of these markets. For example, in the United States, it achieved an outstanding audience demand of 12.0x. By looking at this data, you can assess the show's global potential and determine if it's a good fit for your platform and audience.
### Programming Decisions
What programming decisions should you make around "Blue's Clues"? Seasonal information provided above can help with that. You can also use affinity analysis to see what other shows fans of "Blue's Clues" also like. Other shows that fans of "Blue's Clues" also like are "Pokémon", "Hey Duggee", "The Garfield Show", "The Backyardigans", "Bill Nye The Science Guy", "Spongebob Squarepants", "The Epic Tales Of Captain Underpants", "Scooby-doo, Where Are You!" and "PAW Patrol". Using this data, you can make more informed content and programming decisions that resonate with your audience.
### Distribution Decisions
Which platforms should you target for distribution of "Blue's Clues"? The show has been in demand across multiple countries, but examining the top 10 global markets, we can see that it has outstanding demand in the United States, Canada, Chile, and Mexico. By assessing demand data, you can identify which platforms are the best fit for the show and how to build an effective distribution strategy.
### Demand and Content Valuation
Demand drives content valuation, and by using demand data, you can gain insights into how much a series is worth, how much of its value is driven by demand for its stars or a specific genre, and how the show can drive engagement across the rest of the catalog. By leveraging Parrot Analytics' content valuation system, you can calculate the ROI a specific title will bring to any given platform and assess its ability to drive subscriptions and mitigate churn.
In conclusion, by examining demand data for "Blue's Clues", you can make more informed content, acquisition, distribution, and programming decisions. With access to demand data through Parrot Analytics, you can assess a TV series' value, global performance, and potential, allowing you to stay ahead of the competition and maximize the success of your content strategy.
Blue's Clues's travelability to Italy in the last 30 days is 8%, which means that the audience demand for Blue's Clues is 8% of the demand in its country of origin, United States. Click through to another market to discover how well Blue's Clues travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nick Jr. and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue's Clues, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Blue's Clues in Italy. We provide our partners with extensive television insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.