The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for content is crucial in making informed content decisions. One way we can leverage demand data to inform content decisions is through content valuation. Based on the analysis of "C'è Posta Per Te," Parrot Analytics' content valuation system can be used to determine the worth of a particular show, the value of a content library, or the revenue contribution to a platform.
In this case, "C'è Posta Per Te" has demand that is 5.2 times the average of all shows in Italy over the last 30 days. With only 8.6% of all TV shows having this level of demand, we can infer that this show is doing well in Italy. However, demand for the show has been decreasing recently. Additionally, while the audience demand for the show has decreased in Italy by 84.3% in March, demand spiked in mid-March. This information can be used to determine whether the show should continue being programmed at the same frequency or if changes need to be made.
Moreover, using the Parrot Pulse for "C'è Posta Per Te" allows us to understand how this show performs globally across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. Based on these dimensions, we can determine whether "C'è Posta Per Te" performs better in its home market or if it has a higher demand internationally. In this case, the travelability of the show is poor, which means that the international demand for the show is not as high. Conversely, longevity is okay, which means that the show maintains audience demand over time.
Finally, examining the show's average demand on a rolling year basis compared to its demand over the last 30 days can also be telling. In the case of "C'è Posta Per Te," the show's average demand over the year indicates that it was 3.0 times the average TV show in Italy. However, it increased to 5.2 times the average TV show in Italy over the last 30 days. This could mean that the show has gained popularity in Italy recently and may warrant additional programming.
In summary, demand data can be highly informative and help entertainment executives understand how an individual show performs in different markets, make more informed content decisions about programming and acquisition, and determine the worth of a show. By leveraging Parrot Analytics' content valuation system and other tools, entertainment executives can optimize their content decisions to drive engagement and revenue.
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Our TV audience measurement dataset is truly global. Discover how popular Canale 5‘s C'è Posta Per Te is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canale 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for C'è Posta Per Te, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for C'è Posta Per Te in Italy. We provide our partners with essential content workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.