The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, demand data can be a valuable tool. By analyzing the audience and travel demand for a particular show, executives can understand how well the show is performing globally and identify key markets for potential distribution.
For example, looking at "Castlevania" for the month of December 2023 in Italy, we can see that it has 2.1 times the audience demand of the average show in Italy over the last 30 days and higher demand than 96.1% of all drama titles in Italy. However, demand for this show has been decreasing recently compared to its demand of 2.7 times the average over the last 90 days. These insights can help content distribution executives make more informed decisions about how well the show will perform in the Italian market and whether it is worth acquiring.
Furthermore, by examining the top 10 global markets where "Castlevania" is most in-demand over the last 30 days, executives can determine where to focus their distribution efforts. For example, the United States is "Castlevania"'s number one market globally, with outstanding audience demand of 10.8x. China also has outstanding demand for the show. This data can help executives identify where the show is gaining new popularity and where they should focus their marketing efforts.
Demand data can also be useful in understanding audience preferences and creating new content. For example, the Parrot Pulse for "Castlevania" reveals that it has good franchisability potential, indicating that there may be opportunities for spin-off content. Additionally, by examining the shows that fans of "Castlevania" also like, executives can identify what elements of the show resonate most with viewers and use that information to create new content that appeals to a similar audience.
Finally, demand data can inform content valuation, with Parrot Analytics content valuation system using demand data to reveal the dollar value contribution of any title, to any platform, in any region. By examining how much global appeal a show has in comparison with other titles in the genre, executives can determine how to allocate funds to maximize future content investments. Additionally, analyzing how the show drives engagement across the rest of a platform's catalog can help quantify its platform-specific marginal revenue contribution.
In summary, demand data can assist entertainment executives in making informed content decisions by providing insights into how well a show is performing globally, where to focus distribution efforts, what elements of a show resonate most with viewers, and how to allocate content investments. By leveraging demand data, executives can create new content that appeals to their audience and make better decisions around content acquisition and distribution.
Castlevania's travelability to Italy in the last 30 days is 22%, which means that the audience demand for Castlevania is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Castlevania travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Castlevania is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Castlevania, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Castlevania in Italy. We provide our partners with essential TV insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.