The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you must make informed decisions based on data to ensure that your platform or network grows its audience and stays profitable. One of the most valuable data sets to make these decisions is audience demand data. With the help of Parrot Analytics, we can take a closer look at “Chuck” and how various data sets like audience demand and travelability can be used to make informed decisions.
Content Valuation: How can you determine how much to spend on content? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Combining data like audience demand and travelability can provide insights into the value of a show for a specific region. “Chuck” has 3.1 times the audience demand of the average show in Italy over the last 30-days. This higher demand demonstrates the potential value of the show. Audience demand data combined with other details such as demographics of the audience, travelability, and franchisability can give executives an accurate idea of the content’s valuation.
Supply & Demand: Decisions concerning supply and demand can be aided by analyzing audience demand. In this case, with “Chuck” there is a general increase in popularity since its demand in the last thirty days has been higher compared to the demand over the full year.
Subscriber Retention: In case you want to retain your current audience happy, analyzing audience demand for different shows is key. Parrot’s data analysis shows how other shows in the same genre, such as “The Boys”, “Rick and Morty”, and “Loki”, are also popular with “Chuck” fans. Executives can use this data to develop an informed decision about which other shows to acquire to keep their audience engaged.
Programming and Acquisition Decisions: As an executive, understanding which genres are most popular in your region is a critical factor when making programming and acquisition decisions. With “Chuck” being more popular in Italy (ranking at the 97.8th percentile in the comedy genre), it provides insight into which type of genre executives might want to invest in. In addition, demand data for “Chuck” spiked in late December. This information could be used to identify if a similar trend could occur in future years and guide decisions surrounding future scheduling and release strategy.
Distribution Decisions: As emphasized with “Chuck” in Italy, Travelability can quantitatively measure a show's international demand relative to its home market. Understanding such data can provide an informed decision about selecting which market to distribute the show. Moreover, an executive can use data on chuck’s demand in other countries like Canada, the United Kingdom, and Australia, among others to determine which new market to distribute the show if it has not yet been.
In conclusion, audience demand data is an essential tool for any TV executive working in the current era of entertainment. With insights offered by Parrot Analytics, you gain access to a wealth of data that can help with content valuation, acquisition and distribution decisions, programming, and subscriber retention. By using tools available to executives, including technology-driven data analysis, insightful decisions can be made to ensure that your audience remains engaged and draws new viewers to your platform or network.
Chuck's travelability to Italy in the last 30 days is 15%, which means that the audience demand for Chuck is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Chuck travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chuck), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chuck is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chuck, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been modified on March 18, 2024, 12:46 p.m. PST using tv demand data from Parrot Analytics for Chuck in Italy. We provide our partners with meaningful content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.