The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data provided by Parrot Analytics to make more informed content, acquisition, distribution, and programming decisions. Demand data is critical in content valuation and helps in determining how much to spend on content. By using Parrot Analytics content valuation system based on demand data, you can reveal the dollar value contribution of any title to any platform in any region. Below are some insights from analyzing "Cobra Kai" for the month of March 2024 in Italy and how demand data can assist you in decision-making processes:
1. Content Valuation: Demand data, as seen from the analysis above, provides insight into the value of a content library to a platform over time. For instance, based on "Cobra Kai's" analysis, the show's demand is good, with demand increasing over the last 30 days. The demand spike, especially towards the end of March 2024, indicates the show's growing popularity in Italy. Similarly, demand has been excellent in some top global markets, both in its country of origin, the United States, and Russia. Through demand data, you can quantify a show's marginal revenue contribution to the platform and its capacity to drive subscriptions. Additionally, using demand data, you can identify cannibalization risk and assess the exclusivity of the show.
2. Acquisition and Distribution: As a TV executive, demand data can guide you in assessing supply and demand. It provides insight into new opportunity markets for content distribution, as seen from "Cobra Kai's" analysis, where demand is good in Bulgaria. Demand data also informs the platform and network fit, aiding you in determining which platforms to target for content distribution or acquisition.
3. Programming decisions: Demand data helps in making optimal release strategies and pricing decisions. Based on the analysis, shows such as "What We Do In The Shadows," "Brooklyn Nine-Nine," and "Rick And Morty" are other shows "Cobra Kai" fans also like. By examining these shows' demand data, you can identify similar programming styles or themes that attract your viewer audience.
4. Subscriber Retention and Acquisition: By leveraging demand data, you can identify the titles that generate the most demand from your subscribers and help retain them. For instance, if you want to keep your current audience happy, demand data can guide you in deciding which titles to acquire. Similarly, a comparison of demand data on a rolling year basis versus the last 30 days can give you insight into the increase in popularity and aid in subscriber acquisition. By analyzing taste clusters, you can identify your current audience's preferences and make decisions on shows that appeal to them.
In conclusion, demand data is crucial in making informed decisions in the television industry. By leveraging Parrot Analytics' content valuation system and demand data, you can make informed decisions in content valuation, acquisition and distribution, programming, and subscriber retention and acquisition.
Cobra Kai's travelability to Italy in the last 30 days is 40%, which means that the audience demand for Cobra Kai is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Cobra Kai travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Cobra Kai is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cobra Kai, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Cobra Kai in Italy. We provide our partners with meaningful television expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.