The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, integrating demand data into your decisions can help you make more informed content, acquisition, distribution, and programming decisions. In this case, let's analyze how demand data for "Como Dice El Dicho" in Italy can help us make better decisions.
One way to use demand data is to understand content valuation. Content valuation is a critical tool for executives who create, finance, and distribute shows. By considering the demand data for "Como Dice El Dicho" in Italy, we can understand how much this show is worth, how much value it drives for the platform, and which other titles it compares to in terms of demand. In this case, we observe that "Como Dice El Dicho" has an outstanding audience demand of 2.2 times the average show in Italy over the last 30 days, which is an indication of good demand. Using this information, executives can estimate the ROI that the show will bring to the platform.
In addition to content valuation, demand data can help executives make informed acquisition decisions. Using demand data, we can determine the popularity of the content globally and in specific regions. In this case, "Como Dice El Dicho" is globally popular, with an outstanding demand in countries such as Mexico, Ecuador, Paraguay, Peru, Puerto Rico, United States, Argentina, Colombia, and Uruguay. The show also achieved an outstanding audience demand of 14.9x in its country of origin, Mexico. By knowing the popularity of the show in different regions, executives can make informed decisions regarding acquiring the show or its spin-offs for a specific region.
Demand data can also inform distribution decisions. For instance, if the majority of the show's demand is coming from a particular region, executives can optimize their distribution strategy to satisfy the demand for the content in that region. Alternatively, demand data can inform a distribution strategy for a show that is under-monetized.
Demand data can help create more informed programming decisions. By examining the demand data of similar shows, executives can determine other titles that are in demand and tap into similar content that can appeal to their audience. For example, other shows that fans of "Como Dice El Dicho" also like can be used as a reference for developing future programs or launching spin-offs. Executives can also identify the popular genres in a specific market using demand data, allowing them to create content that resonates better with their audience.
In conclusion, demand data is critical for content creation, acquisition, distribution, and programming. In this case, we used demand data for "Como Dice El Dicho" in Italy to showcase how demand data can help executives make informed decisions regarding content valuation, acquisition, distribution, and programming. Demand data can help executives create better strategies for content creation and distribution, which can lead to increased audience engagement, brand loyalty, and revenue growth.
Como Dice El Dicho's travelability to Italy in the last 30 days is 12%, which means that the audience demand for Como Dice El Dicho is 12% of the demand in its country of origin, Mexico. Click through to another market to discover how well Como Dice El Dicho travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal de las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Como Dice El Dicho, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Como Dice El Dicho in Italy. We provide our partners with smart television series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.