The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives looking to make informed content, acquisition, distribution, or programming decisions can rely on demand data to guide their choices. For example, let's take the case of "Dawson's Creek" and examine the insights revealed by their audience demand in Italy during December 2023.
Content Valuation: Parrot Analytics' content valuation system is data-driven and offers an economic valuation of content based on global content demand and supply. For instance, entertainment executives can leverage Parrot Analytics to determine the true worth of "Dawson's Creek" within the Italian market. By comparing the show's demand to other TV shows, they can determine how much the series is worth and how much they should invest in marketing, distribution, or production.
Audience Demand: Demand data informs scalable concept testing and helps to evaluate supply and demand of any TV show. In this case, entertainment executives can use demand data to determine the type of content (in this case, teen dramas with a particular setting, genre, or theme) that exhibits the opportunity for acquisition or production. Additionally, content valuation can be achieved by comparing audience demand of "Dawson's Creek" to other titles available on the market.
Competitive Benchmarking: Parrot Analytics demand data enables entertainment executives to compare a TV show against other titles available on the market. In the case of "Dawson's Creek," audience demand in Italy is slipping in comparison to mainland Europe-based markets, and executives may want to explore methods to rejuvenate interest in the show in the region.
Franchisability: Parrot Analytics demand data can also aid in understanding the spin-off potential of a TV show. In the case of "Dawson's Creek," its franchisability is just okay. While the spin-off potential can be explored, it may not be deemed as viable as other shows. Here, our audience demand data reveals that while the average demand for the show remained relatively steady, there was a significant increase in global demand over the past 30 days, indicating increased popularity.
Momentum: By tracking audience demand for "Dawson's Creek" over time, entertainment executives can determine the TV show's momentum. Despite reports of slipping demand in Italy, "Dawson's Creek" momentum across various markets remained steady or increased, suggesting the show still has potential to attract viewers.
Based on the audience demand data, "Dawson's Creek" is good in Italy but has been experiencing a decrease in popularity recently. It spiked in late December 2023, and the show's longevity- measuring how audience demand is maintained over time - is superb. Additionally, the show ranked 98.4th percentile in the romance genre in Italy during December 2023, indicating strong interest among a particular audience.
Conclusion: In conclusion, entertainment executives can use demand data (such as that from Parrot Analytics) to identify market trends, guide production and acquisition decisions, as well as evaluate content performance, determine franchisability, and track the momentum of their TV shows. With increasing demand for real-time insights to its strategic decision-making processes, Parrot Analytics' demand data delivers global, standardized, and actionable insights demonstrating the impact of entertainment content.
Dawson's Creek's travelability to Italy in the last 30 days is 14%, which means that the audience demand for Dawson's Creek is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Dawson's Creek travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the wb‘s Dawson's Creek is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dawson's Creek, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for Dawson's Creek in Italy. We provide our partners with meaningful television industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.