The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive of an OTT or SVOD platform, you should pay attention to a show like "Demon Slayer: Kimetsu No Yaiba" if you are looking to acquire more content that resonates with audiences in Italy. By leveraging demand data, you can see that this show has a higher demand than 97.4% of all animation titles in Italy. You can also see that demand for the show has been increasing recently and has spiked in mid-February 2024, indicating it is currently experiencing strong momentum.
Demand data can also help with content valuation. By leveraging demand data, you can calculate the ROI of a specific title for any given platform. In this case, Parrot Analytics' content valuation system based on demand data can reveal the dollar value contribution of "Demon Slayer: Kimetsu No Yaiba" to any platform in any region, offering you insights on how much to spend on the content.
You can also use demand data to make programming decisions for your platform. For instance, you can see that audience demand for "Demon Slayer: Kimetsu No Yaiba" has increased by 93.3% in Italy during February 2024. You can also understand the show's franchise potential by examining its franchisability, which is outstanding, and travelability, which is exceptional. This can help you decide whether or not to invest further in the series or explore spin-of opportunities.
Demand data also helps with distribution decisions, allowing you to map local whitespaces by understanding what genres are resonating most with your current audience in different markets. For example, "Demon Slayer: Kimetsu No Yaiba" has achieved outstanding audience demand in China, Brazil, the United States, France, Hungary, Japan, Poland, the Netherlands, and Australia, indicating the show's geographic appeal globally.
Finally, if you are an entertainment talent agency, you can use demand data to understand which TV shows are helping you to acquire or retain subscribers. By examining shows like "Demon Slayer: Kimetsu No Yaiba," you can see which elements of the content fans like the most and what genres are popular, allowing you to make informed decisions when recommending TV series to your clients. Overall, by leveraging demand data, content creators, distributors, and executives can discover new opportunities and make informed decisions to create and distribute content that resonates with audiences.
Demon Slayer: Kimetsu No Yaiba (鬼滅の刃)'s travelability to Italy in the last 30 days is 30%, which means that the audience demand for Demon Slayer: Kimetsu No Yaiba (鬼滅の刃) is 30% of the demand in its country of origin, Japan. Click through to another market to discover how well Demon Slayer: Kimetsu No Yaiba (鬼滅の刃) travels internationally.
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Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Tokyo MX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Demon Slayer: Kimetsu No Yaiba (鬼滅の刃)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Tokyo MX by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Demon Slayer: Kimetsu No Yaiba (鬼滅の刃), including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Demon Slayer: Kimetsu No Yaiba (鬼滅の刃) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Demon Slayer: Kimetsu No Yaiba (鬼滅の刃), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 12:41 a.m. PST using television demand data from Parrot Analytics for Demon Slayer: Kimetsu No Yaiba (鬼滅の刃) in Italy. We provide our partners with valuable television industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.