The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand data can help you make more informed content, acquisition, distribution, or programming decisions. In this article, we will analyze "Dickinson" as an example to showcase how demand data can help you understand the performance of a show in a particular market and globally.
Firstly, let's examine the content valuation of "Dickinson" in Italy by analyzing its audience demand. The show currently has a demand 3.6 times higher than the average show in Italy, which is good. In addition, the show has higher demand than 99.1% of all romance titles in the country. The show's demand has been increasing recently and had a spike in mid-February 2024 in Italy. You can use this information to estimate the dollar value contribution of "Dickinson" to the platform in Italy and compare it to other titles in the region.
By examining the show's global performance, you can also assess its travelability, longevity, momentum, franchisability, and reach. The show's travelability is rated as "okay," with 56% of the show's demand in Italy coming from its country of origin, the United States. Its longevity and momentum are rated as good based on recent performance, and its franchisability and reach are also rated as good. This information can be helpful for evaluating the show's potential for success in an international market.
To better understand the show's target audience and potential for growth, you can examine the other shows that "Dickinson" fans like in Italy. Some of the shows that fans of "Dickinson" in Italy also like are "Penn & Teller: Fool Us," "Foundation," and "For All Mankind." This information can help you target specific audience segments or consider shows to add to your content library to drive engagement.
Examining the show's performance over time can also provide valuable insights. While its peak demand on a rolling year basis was 5.3 times the average, it only peaked at 4.6 times the average in the last 30 days. However, the show's average demand on a rolling year basis was 1.7 times the average title, compared to 3.6 times the title average for the last 30 days. This indicates that "Dickinson" has experienced increasing popularity in recent times in Italy.
Additionally, examining the top 10 global markets where "Dickinson" is most in-demand over the last 30 days can provide insight into the show's performance on a global scale. The United States is "Dickinson"'s number one market globally, with good audience demand rated at 4.4x. France is the second-largest market, where the demand is also rated as good. The show outperforms the demand of the average TV show in each of the top 10 markets, indicating that this show's potential for success internationally is excellent.
These analyses showcase how the use of demand data can help you make more informed content decisions. By understanding the target audience, performance over time, and potential for growth internationally, you can make content, acquisition, distribution, or programming decisions based on data-backed insights. By leveraging Parrot Analytics's demand data, you can make decisions with confidence, ultimately improving the chances of success for your platform, network, or production company.
Dickinson's travelability to Italy in the last 30 days is 63%, which means that the audience demand for Dickinson is 63% of the demand in its country of origin, United States. Click through to another market to discover how well Dickinson travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Dickinson is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dickinson, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 6:29 p.m. PST using global tv demand analytics from Parrot Analytics for Dickinson in Italy. We provide our partners with meaningful subscription-video-on-demand know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.