The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data can be incredibly powerful in making informed content decisions and acquisition calls. A great use case for this is with the popular TV series "Dr. Pimple Popper" in Italy during February 2024. This show has a 2.2 times higher audience demand than the average show in Italy over the last 30 days, and it is an excellent indicator of a valuable show that attracts a specific audience. While demand for this show has been decreasing recently, it still ranks in the 98.7th percentile in the reality genre for its high demand.
By using content valuation based on demand data, entertainment executives could calculate the cost of acquiring or producing a certain show, and they can determine how much revenue the show will generate. For example, the Parrot Analytics content valuation system can reveal the economic value of any title for a given platform, and this can be an essential factor in making informed decisions about content acquisition or production.
The demand data can also be used to understand performance across several dimensions, such as travelability, franchisability, reach, and longevity. This will provide executives with a broader perspective on the potential of a show, its ability to engage audience globally, spin-off opportunities to further monetize IP or retain subscribers, and its ability to maintain audience attention over time.
Moreover, demand data is useful for determining if a show has global potential. In the case of “Dr. Pimple Popper," the show outperforms the demand of the average TV show globally in its top ten markets, indicating the show has global appeal and can perform well in different markets. This is valuable for content distribution and deciding which platforms to distribute it on.
Furthermore, audience demand data provides insights into audience preferences and behaviors. For example, the data shows what other shows Dr. Pimple Popper's fans are also interested in, which can be helpful for identifying trends and optimizing content sequencing.
Finally, demand data can reveal how effective promotional campaigns such as pre-release marketing are in driving momentum, especially for upcoming shows. Using "Dr. Pimple Popper" as an example, demand spiked mid-February 2024 in Italy, indicating that promotions or marketing activities done at the time were successful and helped to increase interest in the show.
In summary, by leveraging demand data provided by Parrot Analytics, entertainment executives can make informed and data-driven decisions on content acquisition, distribution, and production. Demand data is particularly useful in understanding how to engage audiences on a global scale, identifying market opportunities and preferences, and evaluating the value of content to a given platform.
Dr. Pimple Popper's travelability to Italy in the last 30 days is 6%, which means that the audience demand for Dr. Pimple Popper is 6% of the demand in its country of origin, United States. Click through to another market to discover how well Dr. Pimple Popper travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dr. Pimple Popper), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TLC by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Dr. Pimple Popper is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dr. Pimple Popper, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Medical Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Dr. Pimple Popper in Italy. We provide our partners with comprehensive subscription-video-on-demand analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.